Main Purpose of Position
This post has a specific focus on leading and managing Luton DART's marketing activities to support the image and commercial viability of the operation and supporting Luton Rising's wider marketing and communications and engagement functions. This includes a particular focus on working with key partners to drive up patronage, managing the Luton DART brand and developing marketing and advertising initiatives and customer communication to generate usage and maintain reputation for excellence.
Responsibilities
* In collaboration with key partners, devise and implement a robust and data-driven marketing and partnership plan to drive up patronage of the Luton DART.
* Lead and implement marcomms activations for Luton Rising, ensuring regular engaging content is produced for the Luton DART and wider Luton Rising initiatives, while providing coaching and development support for Luton Rising's sponsorship and social media officer.
* Develop content and the right platform for Luton Rising's Luton DART's online presence.
* Identify and seek sponsorship and marketing opportunities that can create additional revenue for the operation.
* Ensure all campaigns can be effectively measured and ROI calculated with the purpose of demonstrating how, and the degree to which, the outcomes of these campaigns have supported a rise in awareness and/or usage.
* Contribute as a team member to the work of the wider Luton Rising communications and engagement function, headed up by Luton Council and supported by external agencies, keeping abreast of new developments in the field.
* Support Luton Rising events and provide marketing communications and relevant materials as required.
Skills and Experience
* In-depth experience of developing successful long- and short-term marketing strategies and campaigns including social media and digital campaigns, which align to the operational objectives.
* Demonstrable experience in website maintenance.
* Demonstrable experience of event management and organisation.
* Demonstrable experience of generating income from advertising and sponsorship opportunities.
* Ability to plan, deliver and evaluate a range of complex campaigns and projects, to meet service requirements and ensure the best outcomes for the organisation.
* Ability to provide engaging content across a range of online and social media channels to a range of different audiences.
* Able to take responsibility for managing budgets, and providing coaching and direction to junior members of the team.
* Able to influence others' behaviour through effective relationship building, negotiation and persuasion.
* In-depth current knowledge of marketing and social media theory, legal framework and best practice.
* Specific knowledge of branding and marketing.
* Qualified to degree level in marketing or communications (or equivalent relevant workplace experience).
* Recognised professional qualification in Marketing, Public Relations and/or equivalent verifiable experience or training.
* Evidence of relevant continuing professional development.
Equal Opportunities Statement
We are an equal opportunities employment agency and business that positively encourages applications from all suitably qualified and eligible candidates.
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