Channel Marketing Manager (German speaker)
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
Location: Reading (Hybrid, 1 day a week in the office)
Contract Details: ASAP - 30/06/2026
Remuneration: £190.00 Daily
Responsibilities:
• Procure and assimilate consumer behaviour into insights within the context of the sub-region a consumer profiles to drive unified sell-thru plans
• Maximize ROI on future activities by measuring and optimizing marketing campaigns, promotions performance and sell-thru.
• Anticipate and discover competitors activities, and adjust retail marketing programs to counter.
• Work with subsidiaries to analyse the partners existing marketing capabilities in order to recognize and execute on specific local needs
• Collaborate with World Wide and EMEA Channel and Local teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends.
• Gather and synthesize data from retailer partners, Microsoft, and industry resources to form actionable learnings and tactics.
• Work with subsidiaries to help create medium and long-term execution plans in line with seasonal planning to maintain retail channel momentum through the product life cycle and follow the key retail selling seasons
• Guide subsidiaries to anticipate needs of the selling seasons and industry trends and deliver feedback to support
• Drive creation and review of key ROB processes within sub region
• Drive local alignment to WW seasonal planning guidelines that delivers readiness and execution in market.
• Drive subsidiary execution & seamless integration between Category, Sales & Retail Services
• Drive consistent Channel Marketing (EPIC) Execution that achieves required goals and aligns with Corp guidance and aligning any required changes with corporate Channel Marketing
• Provide product and marketing expertise while optimizing for the subsidiaries objectives in order to increase partner trust in the Company
• As necessary, translate category management plans for subsidiaries, and coordinating marketing efforts at the local level between sales, category management, and internal support teams (visual merchandising, field labour & training, and Digital) to drive successful execution of retail programs, training, promotions, and events.
• Use results of analysis to learn from execution success and failures and share this with subsidiaries
• Work with subsidiaries to maintain budgets and maximise ROI
• Demonstrate creativity and entrepreneurial behaviour while staying on strategy
• Ensure countries are aligned with PC Aisle LOB KPIs, inclusive of Digital.
• Work the Labour and Evangelism leads to drive excellence in field reporting and analysis for PC Aisle products
• Direct and indirect leadership with outcomes
• Influence across boundaries
• Impact and Influence w/o Authority
• Effectively communicates the business strategy, describes and holds team accountable to key goals.
What is the ideal background of a candidate for this role?
Experiences Required: Education, Key Experiences, Skills and Knowledge:
• Marketing/Business Bachelors Degree– MBA preferred
• Experience in Retail/Channel Marketing/Marketing/Retail Sales
• Proven success at marketing and execution planning – particularly with Consumer Technology products
• Strategic business planning
• Executive & Intercultural communication skills
• Strong partner relationships
• Cross group collaboration
• Forward looking and strategic thinking
• New product launch experience
• Leading and thriving in ambiguity
• Strong coach and teacher of others