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Senior / Lead Creative Email Designer
Location: London, UK, Chiswick Park Office (Hybrid)
Eligibility: Only candidates currently living in the United Kingdom will be considered. Applications from outside the UK will not be accepted.
Reports to: Studio Director (Ministry of CRM)
*We would appreciate it if you could send your portfolio by email: hello@ministryofcrm.com
About the Role
We are looking for a Senior / Lead Creative Email Designer to join our growing London team. This role is ideal for someone who leads with design thinking, delivers premium-quality visuals, and understands the intersection of brand, CRM, and UX.
You will be responsible for setting the visual direction of email campaigns, developing modular design systems, and elevating creative output across our global portfolio of premium beverage, beauty and lifestyle brands. This role requires both hands‑on craftsmanship and leadership, offering significant creative ownership within a design‑led CRM studio.
Key Responsibilities
* Lead the creative vision for email campaigns, welcome journeys, and lifecycle communications.
* Create multiple creative routes and propose innovative concepts aligned with brand worlds.
* Mentor junior designers and ensure Studio output meets a high creative standard.
* Present creative direction internally and support client‑facing sessions when needed.
Advanced Email & Digital Design
* Design high‑impact, responsive email layouts for web and mobile.
* Produce hero images, GIF animations, countdown timers, and interactive elements.
* Develop modular email systems and reusable components for enterprise‑level CRM programs.
* Maintain pixel‑perfect precision, brand consistency, and UX clarity across all deliverables.
Figma Design System Ownership
* Build and scale design systems using components, variants, and clean naming conventions.
* Set best practices for auto‑layout, spacing, typography, and accessibility.
* Maintain up‑to‑date component libraries for multi‑brand use.
* Partner with email developers to ensure accurate handovers, exports, and asset optimisation.
Cross‑Functional Collaboration
* Work closely with CRM Strategists, Data teams, and SFMC and campaign developers.
* Translate campaign briefs into structured and strategic creative executions.
* Provide design thinking support during planning, briefs, and technical feasibility checks.
QA, Testing, and Delivery Excellence
* Review developed emails for rendering accuracy (desktop/mobile/dark mode/Outlook).
* Ensure all templates follow best practice standards for email accessibility and CRM UX.
* Support the team in troubleshooting design or implementation issues.
* Uphold a culture of detail, quality control, and continuous improvement.
Required Skills & Experience
* 5+ years of digital design experience, preferably within CRM or agency environments.
* Expert‑level ability in Figma: components, variants, auto‑layout, responsive design.
* Strong proficiency in Photoshop, Illustrator, and light motion work in After Effects.
* Deep knowledge of enterprise email design constraints (SFMC‑friendly design rules, image slicing, fallback fonts, dark mode optimisation, Outlook considerations).
* Proven experience leading or mentoring designers.
* Strong portfolio demonstrating premium brand work, typography mastery, and modern visual direction.
* Excellent communication skills and comfort in collaborative, fast‑paced environments.
Nice to Have
* Familiarity with Salesforce Marketing Cloud workflows and design‑to‑build processes.
* Background in the luxury, spirits, lifestyle, and beauty sectors
Personal Attributes
* Strong leadership presence with a calm, solution‑oriented approach.
* High aesthetic sense with passion for quality, detail, and brand integrity.
* Confident problem‑solver with the ability to adapt quickly.
* Collaborative, approachable, and open to feedback.
* Enjoys shaping systems, improving processes, and elevating team craftsmanship.
What We Offer
* A hybrid work environment in London, with a creative hub atmosphere.
* Opportunity to lead and shape design output across premium global brands.
* Fast‑growing, design‑led CRM studio with high creative standards.
* A supportive, ambitious team dedicated to excellence and innovation.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Design, Art/Creative, and Information Technology
Industries
IT Services and IT Consulting
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