Bettervits is one of the UKs fastest growing nutrition brands and were on a mission to become the biggest. Driven by science and delivered with care, our range of nutritional products have helped us bring 1M customers closer to their best selves. We’re looking for a DTC Copywriter who lives and breathes paid social media. You’ll write copy that stops the scroll, sells the solution, and makes people click. Whether it’s a punchy Meta ad or a viral TikTok hook, you know what gets attention and drives action. Calculated and creative copy is what were after. What You’ll Be Doing: Writing ad copy for Meta, TikTok and YouTube ads: headlines, hooks, body copy and CTAs Crafting multiple angles and variations for A/B testing Developing thumb-stopping hooks tailored to each platform and audience Collaborating with the creative team to concept ad ideas and storylines Supporting other areas of the funnel with landing page, email, or product copy (as needed) Helping translate brand tone into performance content that feels native and high-converting What We’re Looking For: Proven experience writing copy for DTC brands, with a strong focus on paid social Deep understanding of how to write for different stages of the funnel Expert at crafting high-performing TikTok and Meta hooks Ability to take a product or brief and quickly generate multiple creative angles Clear, concise writing style that sells without sounding ‘salesy’ Comfortable working in a fast-paced, test-and-learn environment Able to work independently and take ownership of copy performance Bonus if you also: Understand the basics of performance metrics Have worked with video editors or designers on asset creation Bring creative campaign ideas, not just the words Why Bettervits? Fully Remote & Flexible Work with a market-leading group of brands with competitive compensation. We value output, impact and ownership more than micromanagement. We offer clear, concise briefs, direct feedback and data to guide you. Substantial opportunity to work on a variety of projects and grow professionally A skilled and friendly team who actually take accountability and collaborate smoothly.