Marketing Manager, Luxury Fashion brand
Up to £75,000
London
Rooted in the long-standing traditions of polo, this brand embodies the spirit and sophistication of a sport that has shaped British heritage and style for generations. Inspired by the very institution that defined the rules of the game, our collections celebrate the authentic values and elegance synonymous with polo’s rich legacy.
Drawing from this distinctive lifestyle, our design philosophy embraces understated, refined luxury, offering a modern interpretation of classic British style. Each collection captures the grace and movement of equestrian culture, reimagined through a contemporary lens.
Having recently launched in the UK and celebrated a milestone collaboration with Liberty of London, the brand is now poised for expansion into Asian, American and European markets, while continuing to deepen its presence at home.
Position Overview
The Marketing Manager will oversee the development and execution of strategic marketing initiatives to grow brand awareness globally, drive customer engagement, and increase sales across all channels. This role requires a strong understanding of the fashion industry, digital marketing trends, and consumer behavior, along with a creative mindset and analytical acumen.
Key Responsibilities
* Strategy & Planning:
* Develop and implement comprehensive marketing strategies that align with the brand’s goals, seasonal collections, and market trends.
* Brand Management:
* Ensure consistent brand voice and visual identity across all marketing materials, campaigns, and platforms.
* Campaign Management:
* Plan and execute multi-channel campaigns (digital, social, PR, events, influencers, partnerships) to support product launches and promotions.
* Digital Marketing:
* Oversee content creation, SEO, email marketing, and paid media to drive online traffic and conversions.
* Social Media:
* Manage social media strategy, content calendars, and influencer collaborations to grow brand visibility and engagement.
* Market Analysis:
* Monitor fashion and consumer trends, competitor activity, and campaign performance to inform future marketing decisions.
* Budget & Reporting:
* Manage marketing budgets effectively and prepare regular reports on ROI, performance metrics, and key insights.
* Team Collaboration:
* Work closely with design, sales, e-commerce, and retail teams to ensure a cohesive brand experience across all touchpoints.
Qualifications & Skills
* Degree in Marketing, Fashion Marketing, Communications, or related field is desirable.
* 5 years of experience in marketing, preferably within the fashion, retail, or lifestyle industry.
* Proven success in developing and executing digital and brand marketing campaigns.
* Working across global markets (US and Asia desirable locations)
* Strong understanding of fashion trends, consumer behaviour, and social media platforms.
* Excellent communication, leadership, and project management skills.
* Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email marketing platforms.
* Creative thinker with a data-driven approach and an eye for aesthetics.
What the brand can offer
* Competitive salary and performance-based bonus.
* Creative and collaborative work environment.
* Opportunities for professional growth and development.
* Employee discounts and early access to new collections.