Content & Marketing Communications Executive
Dedicated to finding and opening the doors to some of the most remarkable houses in Great Britain, we’ve slowly grown our portfolio of exclusive holiday homes to comprise over 300 unique and inspiring properties across Northumberland, the Scottish Borders, the Lothians and Yorkshire. From wisteria‑bestrewn cottages and grand manor houses to a stylishly converted cowshed, each has been carefully handpicked for its stunning location, unusual architecture, remarkable history or beautiful interiors.
The calibre of our property portfolio is matched only by the uniquely thoughtful, personal and comprehensive service that we offer to both our homeowners and guests. From sharing local recommendations and insider tips to ensuring our holiday homes are homely, welcoming and in tip‑top condition, we pride ourselves on going the extra mile to guarantee that every C&C holiday is one to remember.
About the Role
The Content & Marketing Communications Executive is instrumental in delivering Crabtree & Crabtree’s content marketing strategy. Reporting to the Head of Marketing, the Content & Marketing Communications Executive is responsible for delivering aspects of the marketing plan, creating copy and content for use in traditional, digital and social media channels, supporting PR activity, events and press visits, creating promotional campaigns, CRM activity and ensuring the website content is optimised to drive sales. The Marketing & Marketing Communications Executive is responsible for reporting on the performance of marketing activity and the commercial performance of the business on a monthly basis.
* Help to plan and deliver a content strategy with the objectives of growing website sessions, followers and amplifying engagement by creating and posting relevant, useful or interesting content and making connections.
* Create digital content that is relevant, inspirational and encourages engagement for all channels including the website, social media, regular guest and owner emails, monthly blogs for publication on the website and distribution to various database segments and other marketing collateral.
* Support with the development, UX and creative aspects of the website.
* Keep up to date and explore ways in which AI is changing the marketing landscape. Adopt and leverage techniques to enhance our marketing strategies to optimise engagement and drive measurable results.
* Act as brand guardian ensuring consistency and accuracy in the way the brand is represented across all platforms and channels, ensuring standards reflect C&C brand guidelines and tone of voice.
* Own and manage both guest and owner email communications plans, creating, testing and executing regular emails in line with marketing plan and business needs. Report on performance monthly and as and when required to make relevant adjustments to improve engagement.
* Support with the management and ownership of social media accounts: monitoring and responding appropriately to all queries, reviews, and requests.
* Create road maps and optimise the website and campaigns by implementing keywords and SEO best practice. Regularly engage/attend meetings with the digital marketing agency to ensure the website and content is reflective of these changes/updates, both from an on‑page and technical perspective to ensure the website is in optimal ‘health’.
* Assist with planning and execution of a calendar of marketing activity to support the business.
* Support the management of C&C’s asset library, responding to requests for images, logos and content for use in PR and third‑party promotions.
* Act as the marketing team’s go‑to for new property onboarding, working with the wider business to launch new properties in line with agreed timeframes, including (but not limited to) generating copy, selecting imagery and labelling images for the website all in line with SEO best practice.
* Work with colleagues and external agencies to create marketing collateral as required, e.g. postcards and leaflets.
* Ensure existing guest and owner collateral is up‑to‑date and create new content to enhance the guest experience.
* Manage marketing administration requests as needed.
* When necessary, work in a public‑facing capacity to promote the brand.
* Other ad‑hoc duties as required, such as assisting with copywriting for our property team.
Core Skills
* First‑class written and verbal communication and interpersonal skills.
* Strong experience with Canva and basic level with In‑design.
* Good knowledge and experience of Wordpress.
* Excellent attention to detail and proof‑reading skills.
* Strong time‑management and multi‑tasking skills with the ability to organise and prioritise workload to achieve agreed deadlines.
* Solutions‑oriented, with intuitive problem solving and analytical abilities.
* Self‑motivated with plenty of initiative, who can be trusted to manage own workload and time.
* A charismatic personality with a ‘can‑do’ attitude, prepared to help in any way required in order to achieve Crabtree & Crabtree’s commercial objectives.
Application Process
To apply or for more information please send your CV and cover letter to tohr@crabtreeandcrabtree.com.
#J-18808-Ljbffr