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Chief Executive Officer at Blyth Tall Ship
Blyth Tall Ship is a life changing social impact charity, that brings hope and aspiration to Blyth and the surrounding region, through skills training and individual engagement, supported by a family of volunteers and trusted collaborative partnerships.
We are inspired by Captain William Smith’s discovery of the Antarctic landmass from Blyth in 1819, on the Brig Williams and live this out through:
A maritime cultural centre, linking the Town to the Port, that includes a volunteer port archive, a Gansey knitting co-operative, museums, events, schools curriculum engagement, skills learning and well-being activities.
A unique heritage boatyard, training people for work, further education or to improve well-being, from taster experiences in wood working through to NVQ Level 3 in Marine Engineering and specialist shipwright skills.
A 100+ year old Tall Shipand other traditional vessels, maintained & operated to provide sailing for short experiences, corporate team building and extended expeditions, enabling people to improve their skills, confidence and resilience and raise funds for the charity.
As a person-centred learning community, we are passionate about engaging with our shared maritime heritage because it improves well-being, resilience and pride in place, to transform our future.
Evidence shows that our work increases mental wellbeing, improves confidence, reduces social isolation and loneliness, and supports people towards employment.
For more information visit www.blythtallship.co.uk.
Job Title
Sales and Marketing Coordinator
Contract
Permanent
Hours of work
Full Time
£25,000 per annum
Responsible to
CEO
Location
Blyth Tall Ship, Blyth, Northumberland. Hybrid working with regular site attendance
About the role
The Sales and Marketing Coordinator will play a crucial role in promoting Blyth Tall Ship’s heritage, training, and sailing programs. The successful candidate will be responsible for driving engagement, increasing revenue through sales and marketing activities, and enhancing the visibility of Blyth Tall Ship through innovative marketing campaigns and strategic partnerships. A key focus will be on growing our audience of supporters, learners, and sailing customers, with a particular emphasis on selling our sailing packages and ensuring accurate administration and reporting.
Key responsibilities
●Develop and implement sales and marketing strategies to promote Blyth Tall Ship’s activities, events, and training programs
●Drive sales of our commercial sailing trips, managing enquiries, processing bookings, and maintaining accurate records of customers and crew members. Own the customer journey from beginning to end dealing with any issues, identifying opportunities to up sell and meeting sales KPIs
●Maintain and update the Blyth Tall Ship website to ensure accurate and engaging content.
●Manage digital marketing channels, including social media, email campaigns, and website updates, ensuring engaging and consistent content
●Tailor communications to various supporter groups and use segmentation techniques to engage relevant audiences
●Write creative copy for social media and marketing materials that captivates and informs our audience
●Design visually appealing content using Canva to maintain a strong brand presence.
●Identify and pursue new revenue-generating opportunities, including sponsorships, partnerships, and fundraising initiatives
●Oversee branding and communication efforts to ensure alignment with Blyth Tall Ship’s vision and mission
●Maintain accurate data on sales performance, marketing effectiveness, and customer engagement, producing reports for management
●Ensure efficient administration and reporting of all sales and marketing activities
●Build and maintain relationships with key stakeholders, including local businesses, media, and community groups.
Person specification
Criteria
Experience in sales, marketing, or a similar role
Strong written and verbal communication skills with the ability to craft compelling copy
Experience in managing social media platforms and digital marketing campaigns
Ability to develop and implement sales and marketing strategies effectively
Strong design skills and experience using Canva for marketing materials
Experience in maintaining and updating websites
Experience in selling commercial experiences, ideally within tourism, sailing, or events
Excellent organisational and project management skills
Strong interpersonal skills with the ability to build relationships with stakeholders
Ability to maintain accurate data and produce reports on sales and marketing performance
Administrative skills, including record-keeping and database management
Understanding of the charity landscape, including challenges around income, governance, and volunteer recruitment
Experience in fundraising
Graphic design or video editing skills
Familiarity with CRM systems and marketing analytics tools. Experience with Mailchimp
Experience in the charity, heritage, or tourism sectors
How to apply
To apply for the position, please email Siobhan@blythtallship.co.uk with a CV and a short cover letter detailing your suitability for the role and why you’d like to join Blyth Tall Ship.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Education Administration Programs
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