We’re working with a fast-growing D2C beauty brand that has built a strong reputation through expert-led education and highly engaged social content. With an ambitious growth trajectory and a loyal customer base, the business is now looking for a Social Media Manager to take ownership of organic social strategy and elevate the brand’s presence across key platforms.
This is a fantastic opportunity for someone who thrives in founder-led environments and enjoys translating expertise into compelling, educational social content that drives engagement and brand awareness.
The Role
You’ll lead the organic social strategy across key platforms including Instagram, TikTok and YouTube, developing engaging content that connects with the brand’s audience and strengthens its position within the beauty space.
Working closely with the founder and wider marketing team, you’ll be responsible for bringing the brand’s voice and expertise to life through creative storytelling, while also managing a small team and external creative support to deliver high-quality content consistently.
Key Responsibilities
* Own and deliver the organic social media strategy across Instagram, TikTok and YouTube
* Develop engaging, educational content that drives brand awareness, engagement and community growth
* Work closely with the founder to translate expertise into compelling social content and storytelling
* Plan and manage the social content calendar across campaigns, launches and always-on activity
* Identify trends, platform updates and new opportunities to maximise reach and engagement
* Oversee the creation of high-quality visual and video content across social channels
* Manage and mentor a junior social team member while coordinating freelancers and creative support
* Lead community engagement across social platforms, ensuring timely and thoughtful responses
* Analyse performance data and use insights to continually optimise content and channel strategy
* Around 5+ years’ experience in social media, ideally within a D2C or consumer brand
* Strong experience managing organic social channels including Instagram, TikTok and YouTube
* Previous experience working within a founder-led brand or alongside a high-profile founder/influencer
* A strong understanding of social algorithms, trends and content formats
* Excellent creative instincts with a passion for storytelling and engaging visual content
* Experience analysing social performance and using data to refine strategy
* Interest in beauty, skincare or wellness brands would be highly beneficial
This is a brilliant opportunity to join a high-growth consumer brand and play a key role in shaping its social presence during an exciting phase of growth.
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