Role Overview
We have an exciting opportunity for a creative, experienced Brand Manager to join our award‑winning team at Florette in Lichfield on the next stage of our brand journey. You will work with our Head of Category & Marketing to lead marketing initiatives aligned to our new Florette brand strategy that strengthens our brand engagement. You will help lead the execution of integrated marketing strategies, ensuring strong brand presence in‑store and online.
This role requires permanent right to work in the UK; we do not sponsor visas.
Working hours: 37.5, Monday – Friday.
Responsibilities
* Manage digital strategy including social content & web development.
* Develop best‑in‑class digital and in‑store brand activation to drive brand conversion.
* Identify and develop suitable brand partnerships to extend reach & increase consumption.
* Lead agency relationships and through‑the‑line activation.
* Lead annual brand planning process (in collaboration with Category, NPD & Commercial) to bring market‑leading NPD launch plans to the trade.
* Review opportunities to improve brand performance & profile, while monitoring P&L and ROI.
* Manage retail activation for key accounts to bring new shoppers into the brand & category.
Skills & Experience
* Marketing experience within FMCG, ideally within food & drink.
* Proven track record of campaign delivery.
* Highly organised with strong project management & analytical skills.
* Experience of working with agencies and cross‑functional teams.
* Strong relationship building & communication skills (at all levels to internal & external stakeholders).
* Creative thinker & results driven.
Benefits
* Competitive salary, plus annual bonus.
* Life Assurance: 3× basic salary paid to nominated beneficiary.
* Employee Assistance Programme and BUPA: Remote GP service, 24/7 helpline for financial, legal, medical and life issues, plus BUPA Membership access.
* Annual leave entitlement: 33 days per annum inclusive of UK bank holidays, with option to purchase up to 2 additional working weeks.
* Learning and Development: personalised induction, regular courses and schemes (L2‑L7 funded apprenticeships, Leadership Development Programme, First‑Aid and MHFA Training, etc.).
* Benefits platforms: employee discount platform for multiple retailers and salary finance schemes for bicycles, gyms, etc.
* Recognition awards, regular employee engagement days, attendance incentives, annual volunteering day, free staff transport service covering Lichfield, Burton on Trent, Cannock, Rugeley and Burntwood.
Agrial Fresh Produce Ltd is an Equal Opportunities employer.
We are committed to supporting the mental health and wellbeing of all staff with a Mental Health at Work Commitment and public programmes to ensure open discussions about wellbeing.
#J-18808-Ljbffr