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Head of sales - e-learning

Head of sales
£40,000 - £50,000 a year
Posted: 9h ago
Offer description

Location: Hybrid (4 days from home, 1 on site) Reports to: Director of Curriculum About Learning Curve Group At Learning Curve Group (LCG), our mission is to transform lives through learning. As a national training provider and education specialist, we deliver high-quality, innovative learning solutions to individuals and organisations across the UK. With ongoing challenges to traditional education funding, we are evolving – and launching an exciting new commercial venture in bespoke curriculum development and elearning design. About the role This is a rare and exciting opportunity to join LCG at a pivotal moment of transformation. We are seeking a dynamic and strategic Head of Sales to drive business growth for our newly positioned Curriculum and Product Development Agency – offering bespoke and off-the-shelf digital learning design services to organisations in need of high-quality, cost-effective learning solutions. You will be the first dedicated sales hire for this unit, helping to grow a new income stream that reduces our reliance on external funding. You’ll have the autonomy to shape your own pipeline, the backing of a proven internal delivery team, and the opportunity to turn a former cost centre into a commercial success. Key responsibilities Lead on identifying, targeting, and converting new business opportunities in: Awarding Bodies Corporate clients (especially HR and L&D leaders) Independent Training Providers (ITPs) Colleges and adult education providers Sell a range of services, including: Bespoke eLearning and digital curriculum design Modular, off-the-shelf course content with customisation options Strategic curriculum consultancy and advisory support Manage the full sales cycle – from lead generation and proposal development through to contract negotiation and project handover to the team. Collaborate with our in-house Instructional Designers and Subject Matter Experts to shape proposals and respond to client needs. Work with the marketing team to create compelling campaigns, case studies, and testimonials that drive inbound interest. Educate and support internal LCG teams to identify and refer opportunities. Achieve agreed sales targets and contribute to the wider commercial growth strategy. This role is central to our strategy of: Adapting to sector-wide funding pressures and policy shifts. Diversifying revenue streams through commercial growth. Positioning LCG as an agile, innovative leader in the digital learning market. Converting an existing, high-performing team into a profit-generating agency. Salary and benefits £50k base salary competitive bonus structure Autonomy and ownership in shaping a new commercial function Flexible, hybrid or remote working Supportive, values-driven culture Career progression and development opportunities The chance to be part of a transformation that redefines our place in the education sector GENERIC DUTIES Conduct your role in line with the company values and expected behaviours Promote equal opportunities and recognition of diversity throughout the company Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times Ensure confidentiality and professionalism at all times. Provide learners, customers and colleagues with support, advice guidance as part of your everyday role Criteria We love to develop our people so even if you don't meet 100% of the essential criteria, we strongly encourage you to apply. Essential: Proven experience in B2B sales, ideally in education, training, or digital learning. Strong commercial awareness and ability to articulate value propositions clearly and persuasively. Demonstrated ability to manage complex sales cycles and close deals. Confident engaging with senior stakeholders such as HR Directors and L&D Leads. Strong communication, presentation, and negotiation skills. Must thrives in a fast-paced, entrepreneurial environment. Desirable: Understanding of the learning and development landscape, including awarding bodies and funding models. Experience selling bespoke or modular digital learning products. Familiarity with IP licensing, content models, or partnership frameworks (e.g., risk-reward or licensing models).

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