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Sales engineer

Reading (Berkshire)
SER
Sales engineer
£50,000 a year
Posted: 12 January
Offer description

Job Title: Sales Engineer – Flexible Packaging Machinery

Location: Remote (South of England)
Industry: Packaging Machinery / Capital Equipment
Salary: £50,000 basic + commission (OTE £70,000–£80,000)

Company Overview

Our client is a growing packaging machinery OEM specialising in the design and supply of capital equipment to the food, beverage, pharmaceutical, and home care sectors. The business employs approximately 40 staff and operates as part of a wider subsidiary group of four companies.

The company is experiencing strong growth and is creating this role as a new position to support expansion within its flexible packaging machinery portfolio.

Role Overview

This is a technically focused, solution-led Sales Engineer role responsible for selling flexible packaging capital equipment, including pouch, sachet filling, and vertical form-fill-seal (VFFS) bagging machinery.

The successful candidate will manage the full sales lifecycle—from new business development through to account management, working closely with customers to deliver tailored engineering solutions. Equipment values typically range from £100k–£150k, with sales cycles of up to four months.

This is a remote-based role, covering the northern region, with full autonomy to manage pipeline, customers, and projects.

Key Responsibilities

Identify, develop, and convert new business opportunities within the food industry
Manage and grow existing customer accounts
Sell complex capital equipment using a solution-based, consultative sales approach
Engage directly with decision-makers and senior stakeholders at customer sites
Understand customer products, materials, and packaging requirements to recommend appropriate machinery
Manage large-scale capital equipment projects from initial enquiry through to order and handover
Work closely with internal engineering, applications, and project teams
Prepare technical proposals, quotations, and presentations
Accurately forecast sales activity and manage a long-cycle sales pipeline
Technical & Commercial Requirements

Proven experience selling capital equipment directly into the food industry
Strong engineering or technical background (mechanical, electrical, or packaging-related)
Demonstrated experience managing large capital equipment projects
In-depth understanding of flexible packaging materials and their compatibility with machinery and end products
Ability to translate technical concepts into commercial value for customers
Comfortable managing long sales cycles and complex buying processes
Key Skills & Attributes

Solution-oriented and consultative sales mindset
Strong communication and stakeholder management skills
Commercially driven with the ability to work autonomously
Technically curious with a hands-on approach to problem-solving
Organised, resilient, and comfortable working in a growth-focused environment
Package & Benefits

Basic salary: £50,000
Commission: 1% of sales value
OTE: £70,000–£80,000 per annum
Company vehicle
Laptop and mobile phone
25 days holiday + bank holidays
Death in service benefit
Why Join?

Newly created role with the opportunity to make a real impact
Join a growing OEM with strong backing and group support
High-quality, technically advanced machinery portfolio
Clear earning potential and autonomy in the role
If this role is of interest please call Dan Walton on (phone number removed)

SER-IN

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