JOB TITLE: Paid Media Analyst
REFERENCE: To be added by HR
LOCATION: Surrey, UK
CONTRACT TYPE: 6-month fixed-term (with possibility of extension)
REPORTING TO: Paid Media Operations Lead
EXPERIENCE LEVEL: 3–5 years in data-led digital marketing or paid media analytics
WORKING HOURS: 37.5 hours per week (some out-of-hours work may occasionally be required during key campaigns or urgent situations)
ABOUT THE ROLE
We’re looking for a skilled Paid Media Analyst to join a centralised European marketing team that supports multiple markets across the region. This role focuses on delivering performance insights, campaign reporting, and optimisation strategies across a range of paid digital channels.
You’ll work with large datasets to create meaningful dashboards, ensure data integrity, and generate insights that drive media efficiency across channels such as paid search, social, display, programmatic, and video.
KEY RESPONSIBILITIES
Analytics & Insights
* Generate actionable insights across key digital platforms (e.g., Google, Meta, TikTok, Amazon, affiliates).
* Build and maintain dynamic dashboards using tools like Looker Studio or other BI platforms.
* Validate data inputs and outputs; lead on user testing to ensure data quality.
* Conduct in-depth post-campaign analysis to uncover key performance drivers and learning points.
* Identify data opportunities to enhance campaign strategies and support planning decisions.
* Use test-and-learn frameworks (e.g., A/B testing) to measure campaign impact and efficiency.
* Collaborate with internal teams to ensure insight outputs align with business goals.
Reporting & Visualisation
* Develop clear, intuitive dashboards for internal and external stakeholders.
* Translate business requirements into scalable and automated reporting frameworks.
* Monitor data accuracy, troubleshoot issues, and escalate problems where necessary.
* Continuously refine reporting tools based on feedback and evolving KPIs.
* Support with campaign setup and reporting administration across markets.