You will be responsible for creating demand for the area, by securing deep diagnostic of the brand, linked to Pet Ownership (PO) and healthy pet needs. You will use this to build the Area Brand strategy and effective Pet Owner programmes and (personalised) activation across all paid/ owned and earned touchpoints in the cluster, based on the Global and EU Brand Strategy and global programmes.
You will ensure that activation secures reach, conversion and engagement with Pet owners. Increasing brand awareness, equity and long-term value and short-term demand.
Solid brand and marketing functional knowledge and experiences, including brand & media strategy, portfolio activation, utilising digital platform & CRM
Recent experience in leading marketing function for a major corporation.
You will be accountable for sustainable and profitable growth of the Royal Canin Brand through effective Brand strategy and Brand building initiatives in a specific Cluster.
You will be responsible for Brand and Healthy pet cluster market diagnostics, and will use this to build the cluster markets annual integrated Brand Activation plan to secure reach, conversion and engagement with Pet owners to increase long term value
You will build communication strategies and deploys integrated marketing campaigns to create a seamless super premium brand experience- guided by global brand framework
You will collaborate closely on a global and regional level with Media manager, content Team, CRM team and PO insights analysts to secure development and perfect execution of in market brand activations.
An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request.