About HSO
HSO Success and Ambition
HSO is a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specializing in sectors such as Retail, Manufacturing, Professional Services, Financial Services, and Local Government. We’ve won several prestigious awards over the last few years, including being voted in the UK’s Top 10 Best Large Companies to Work For for the last three years running. This year, we are also proud to have been named the D365 Finance Microsoft Partner of the Year and Finalist for D365 Sales & Marketing.
HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care — about adding value to our customers, delivering what we say we will, striving to improve ourselves, being inclusive, and having fun.
The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers, and the quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals.
PURPOSE OF THE ROLE
As Marketing Coordinator, you will play an important role in delivering effective digital marketing campaigns as part of the wider UK marketing initiative. You will support the testing, development, implementation, tracking, and optimisation of digital activity across all channels in order to:
* Drive traffic to the HSO UK website and increase site engagement
* Improve engagement and following across HSO’s social media channels
* Increase performance of PPC channels
* Support the successful delivery and coordination of integrated marketing campaigns across the UK market
REPORTING LINE
This role reports to the Head of Marketing.
JOB FUNCTION
* Coordinate and support the delivery of UK marketing campaigns, ensuring alignment with the UK Marketing Plan.
* Align with Group Marketing on digital marketing initiatives to ensure consistency and maximise campaign impact.
* Oversee all digital platforms including, but not limited to, websites, social media (LinkedIn, Twitter, YouTube etc.), LinkedIn Ads, and Google Ads.
* Manage the social media calendar, ensuring content is populated and updated daily.
* Manage and update content on the UK website using the Content Management System (CMS).
* Implement paid digital advertising across LinkedIn and Google.
* Ensure SEO is maximised across the HSO UK website.
* Analyse HSO’s competitors’ digital positioning and approach.
* Record, edit, and produce podcasts and videos, including case studies and event footage.
* Report on campaign performance using reporting tools such as Google Analytics and Google Data Studio.
* Ensure all digital campaigns are tracked appropriately using Google Tag Manager, UTMs, etc.
* Review and amend existing website content to ensure it remains up to date.
* Work with third-party agencies when required to support campaign delivery.
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