Are you a senior income generation leader ready to build something joined‑up, ambitious, and sustainable?
Overview
We’re looking for a Head of Income Growth to lead integrated fundraising, marketing, and communications across the Age UK Oxfordshire group, helping deliver our Strategy to 2030: For a fairer later life. Working closely with the CEO, you’ll bring clarity, focus and momentum to how we grow income, strengthen our public profile, and deepen relationships with supporters, volunteers, and communities.
Responsibilities
What You’ll Do:
* Lead the development and delivery of a clear, evidence‑based income growth strategy, diversifying and growing income streams.
* Hold overall accountability for fundraising, marketing and communications, ensuring they operate as a coherent, integrated system.
* Grow and engage our community of supporters, donors, volunteers, ambassadors and advocates, increasing participation and long‑term value.
* Use data, insight, and performance discipline to improve return on investment and keep a clear grip on income and engagement.
* Lead, develop and inspire a multi‑disciplinary team, building confidence, capability, and shared ownership of results.
* Act as the charity’s most senior income and external‑engagement lead, working with trustees to raise profile, credibility and influence.
Qualifications
What You’ll Bring:
* Substantial senior‑level experience in income generation, marketing, communications, or supporter growth, ideally across more than one discipline.
* A strong track record of developing and delivering income or growth strategy aligned to organisational purpose.
* Experience leading and integrating teams to deliver measurable results.
* Confidence using insight, data and evidence to inform decisions and report performance at leadership and Board level.
* Excellent communication and influencing skills, with the ability to build trust across staff, volunteers and trustees.
Person Specification
Qualifications
* Educated to degree level or equivalent.
* Professional qualification in a relevant field (e.g. fundraising, marketing, communications) and membership of a relevant professional body.
Experience
* Substantial senior‑level experience across most areas of income generation, including at least two of: voluntary income, marketing and communications, supporter or audience growth and engagement, digital fundraising or campaigns.
* Proven experience of successfully leading multi‑disciplinary teams and managing people, including line management and leadership through influence or matrix working.
* Experience demonstrating a strong understanding of integrated income and engagement models, with proficiency in leading fundraising, marketing and communications as a joined‑up system.
* A proven record of developing and implementing income or growth strategy aligned to organisational purpose, values and long‑term direction, delivering measurable results or step‑change improvement.
Knowledge
* Strong grasp of contemporary fundraising, marketing, communications models, including audience‑led growth, brand‑led fundraising, digital, data‑driven approaches.
* Knowledge of the regulatory, ethical and governance framework for fundraising in the UK, including Charity Commission guidance and the Fundraising Regulator’s Code.
* Knowledge of risk management, public trust considerations and safeguarding principles as they apply to fundraising and communications.
* Awareness of current VCSE sector trends, income challenges and emerging best practice in income generation, supporter engagement and profile‑raising.
Skills
* Strategic and analytical thinking skills, with the ability to set direction, prioritise effectively and translate strategy into delivery at pace.
* Excellent communication skills, including the ability to present complex information, develop compelling narratives and write credible Board‑level papers.
* Advanced interpersonal and influencing skills, able to build strong relationships, collaborate across functions and influence stakeholders, including trustees.
* Excellent organisational and planning skills, including leading and delivering programmes of work, managing competing priorities and meeting deadlines.
* Advanced people leadership and team development skills, including leading high‑performing teams through change, integration and growth.
* Strong capability in using data, insight and evidence to plan, monitor, report and make decisions.
* Ability to establish professional credibility quickly and operate effectively with staff, volunteers, managers and trustees across the organisation and externally.
* High-level of self‑awareness and commitment to continuous professional and personal development.
* Commitment to justice, equity, diversity and inclusion and understanding of how this informs ethical, inclusive fundraising and communications.
* Confidence in using MS Office applications and capacity to master CRM, digital fundraising platforms and marketing systems.
By joining Age UK Oxfordshire you will contribute to a trusted, forward‑thinking local charity with an appetite for change, and help build sustainable income to support a fairer life for older people and carers in Oxfordshire.
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