Global Marketing Manager, Pharma (Maternity Cover)
We are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories around the world.
PRIMARY RESPONSIBILITIES
As part of the Global Marketing team, you will drive strategic marketing initiatives that enhance brand positioning, lead generation, and business growth within the Pharma industry. You will develop and execute high-impact marketing campaigns, craft compelling content, and manage multichannel promotional strategies to strengthen SGS’s market presence.
KEY RESPONSIBILITIES
* Participate in developing the overall global strategy for the business unit, including setting key markets, services, and financial targets.
* Develop and implement the annual marketing strategy in collaboration with the VP of Pharma and cross-functional teams.
* Manage and optimize the global marketing budget, ensuring efficient resource allocation.
* Lead digital and print campaigns to increase brand visibility and audience engagement.
* Define go-to-market strategies for new services, product launches, or geographic expansions.
* Collaborate with subject matter experts to create and maintain marketing assets such as fact sheets, brochures, whitepapers, articles, and presentations.
* Develop consistent messaging for web, email, webinars, and social media channels.
* Execute and analyze organic and paid marketing campaigns, including PPC, account-based marketing, and lead generation initiatives.
* Oversee the production of marketing collateral, working with agencies as needed.
* Manage social media and email marketing strategies to enhance engagement and visibility.
* Ensure all marketing activities comply with SGS branding, digital guidelines, and regulations like GDPR.
* Plan and coordinate industry events, trade shows, and webinars.
* Build and maintain relationships with internal and external stakeholders, including industry associations and media partners.
* Monitor and analyze marketing performance metrics, adjusting strategies based on insights.
* Track market trends and the competitive landscape to inform strategic decisions.
PROFILE & REQUIRED SKILLS
* 6+ years of experience in digital marketing, content strategy, and campaign execution.
* Strong skills in content creation, copywriting, and visual marketing.
* Hands-on experience with social media marketing (LinkedIn) and email automation tools.
* Deep understanding of the Pharma and Biopharma industries.
* Detail-oriented with a focus on high-quality content delivery.
* Excellent collaboration skills and ability to engage with senior stakeholders.
* Proficiency in marketing automation platforms (Eloqua, Salesforce) and design tools (Canva or similar).
* Experience in event management, including logistics and promotional activities.
* Fluent in English; additional languages are a plus.
* Data-driven approach with experience analyzing KPIs and optimizing campaigns.
* Ability to work effectively in a fast-paced, global environment with cross-functional teams.
Additional Details
* Preferred location is Europe.
* Minimal global travel required (1-2 times per year).
* This role offers an exciting opportunity to contribute to SGS’s growth within the Pharma SBU during a maternity cover period.
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