Job purpose · This role provides strategic leadership for primary producer. engagement and will develop credible producer. champions for technologies validated in commercial environments, to accelerate sector-wide uptake. · This role aligns producer engagement activity with Programme milestones, commercialisation pathways, and impact metrics. · The postholder will act as the senior advocate for primary producers within programme design—ensuring innovation remains practical, commercially viable, and deliverable in real-world systems. This role is field-based, which means you’ll be travelling to client sites, partner sites and our locations as part of your day-to-day work. You may also work from your home address for a minority of the week or attend one of our sites from time to time. Our main locations are: Oxford, York, Edinburgh, Cranfield, Newport (Midlands). Key responsibilities · With the Head of Agri Value Chain Engagement, develop and own the strategic framework for engaging primary producers to support programme delivery · Ensure consistent delivery models through effective leadership of Engagement Managers. · Create structured pathways for awareness → trial → validation → adoption → championing. · Foster trusted two-way feedback loops between producers, innovators, and programme teams. · Oversee the development of practical guidance, decision-support tools, and case studies · Ensure consistent methodology for capturing ROI, productivity impact, and environmental outcomes · In collaboration with relevant stakeholders develop standardised adoption frameworks that reduce financial and operational risk for producers. · Identify systemic barriers to adoption that support technology development, working closely with the teams from the Test, Trial & Demonstration department as well as other customer facing teams. · Provide leadership for UKATC across UK demonstration farms networks through direct management of the Farm Network Manager. · Maintain standards for data integrity, learning capture, and impact reporting across the network. · Develop and nurture a visible cohort of “Producer Champions” who influence peer adoption regionally and nationally. · Support the delivery of coordinated engagement activities including demonstration events, peer learning groups, and digital engagement. · Support engagement with advisory bodies and supply chain stakeholders to understand their requirements, working closely with the Agri Supply Chain team. · Line manage Primary Producer Engagement Managers and Farm Network Manager · Set clear KPIs, targets, and impact metrics aligned to and in support of programme objectives. · Build capability across the team in stakeholder management, impact capture, and commercial awareness. · Foster a collaborative, insight-driven culture across regional delivery teams. · Ensure engagement metrics, adoption data, and case studies are integrated into reporting requirements. · Accountable for budgetary spend associated with the Primary Producer engagement activity delivery. What we are looking for Essential Experience · Extensive experience working directly with commercial primary producers across relevant sectors. · Demonstrable leadership experience managing distributed teams. · Strong understanding of farm business drivers: productivity, profitability, sustainability, risk management, and the drivers of adoption. · Ability to translate innovation into practical, commercially viable on-farm application. · Strong understanding of the drivers to adoption of Agri-tech · Familiarity with impact measurement and ROI modelling. · Established network within UK agriculture and agri-tech ecosystems. · Credibility and authority with primary producers · Commercial and operational acumen · Team development and performance management · Outcome-focused and impact-driven Additional Information Travel will be required. UK driving licence is mandatory to have. Why join us? You will be part of a pioneering organisation driving innovation in agri-tech, whilst working in a collaborative and forward-thinking environment. There is opportunity to grow and develop within a newly established organisation, plus a range of benefits including: 33 days of annual leave with flexible public holidays allocation Flexible working hours 4x salary life assurance EAP with 24/7 helpline and expert advice service (legal, finance, health) Pension salary sacrifice scheme availability Fees for professional memberships Ongoing training and development If you are ready for a role that truly makes an impact - join us and be part of something meaningful. We’d love to hear from you!