The Company
At In Professional Development, we're on a mission to transform the future of executive education. We deliver accredited, practical and impactful learning experiences that help professionals and businesses unlock potential and drive real change.
Working with top institutions like the University of Chester, University of York and the Chartered Management Institute (CMI), we blend cutting-edge insight with real-world experience to create a truly impactful training experience.
We're a growing, fast-paced business with bold ambitions and a genuine passion for people. If you're creative, curious and results-driven, we could be the perfect fit.
The Role
We're looking for a Digital Marketing Executive who's ready to make the role their own. If you're excited by storytelling, delivering value and the ever-evolving world of digital, this role is for you.
You'll own and energise our social media presence, help shape our brand voice, and play a key role in generating leads for business growth. Reporting to the Head of Marketing, you'll be instrumental in implementing a new strategy across our social channels - think engagement and content that is genuinely a value-add to our audience.
We're less about checking every box and more about finding the right mindset. We support a test and learn attitude and would like you to make the role your own.
What You'll Be Doing
· Drive engagement across our social channels: Build and execute creative social campaigns that deliver value, increase brand awareness and generate interest.
· Be our voice: Manage daily posting and community interaction across key social platforms.
· Bring ideas to life: Use Canva and AI tools to craft thumb-stopping visuals and video content.
· Turn insights into action: Track, analyse, and report on what's working (and what we can improve) across platforms.
· Keep the content coming: Shape a smart content calendar that keeps our audience engaged and excited.
· Optimise our digital home: Keep our website fresh and optimised.
· Enhance our social proof: Gather video testimonials and client success stories that bring our training to life.
· Partner up: Support our partnerships team with affiliate campaigns and influencer outreach.
· Innovate with AI (bonus point): Use tools like ChatGPT and others to generate ideas, content, and efficiencies.
What We're Looking For
· A passion for digital marketing and what makes content tick.
· Confidence using platforms like LinkedIn, Instagram and a willingness to look at emerging new social platforms.
· Strong copywriting skills with attention, clarity and conversion in-mind.
· Familiarity with tools like Canva, ChatGPT, and basic CMS platforms.
· Experience in digital marketing or a portfolio that proves you can do the job. (Examples of previous work would be amazing)
· A creative, self-starting mindset - you don't wait to be told what to do.
· Excellent communication skills and a collaborative spirit.
· Bonus points for: video editing, basic SEO knowledge or experience with affiliate/partnership marketing.
Job Types: Full-time, Permanent
Benefits:
* Additional leave
* Casual dress
* Company events
* Company pension
* Enhanced maternity leave
* Enhanced paternity leave
* Free parking
* Health & wellbeing programme
* On-site gym
* On-site parking
* Paid volunteer time
* Sick pay
* Work from home
Work Location: Hybrid remote in Wigan WN6 9DB
Job Types: Full-time, Permanent
Pay: £25,000.00-£30,000.00 per year
Benefits:
* Additional leave
* Bereavement leave
* Casual dress
* Company events
* Company pension
* Enhanced maternity leave
* Enhanced paternity leave
* Flexitime
* Free parking
* On-site gym
* On-site parking
* Sick pay
* Work from home
Work Location: Hybrid remote in Wigan WN6 9DB