Location: Brighton (In-office ONLY)
Contract: Full-Time, Permanent
Salary: £35,000 – £50,000 depending on experience
Reporting to: Managing Director
About Wellgard
Wellgard is one of the fastest-growing wellness brands on TikTok Shop, ranked Top 3 in the UK. From bestselling collagen to high-demand probiotics and gummies people actually enjoy taking, we serve millions of customers every year and we are scaling fast.
Creative drives our growth. We believe the future of marketing will be AI-native - and we are building a synthetic creative studio to prove it. Instead of traditional photoshoots and stock imagery, we use AI tools, rapid experimentation, and strong design fundamentals to produce world-class assets at speed.
The Role
We are looking for an AI Creative Designer to sit at the intersection of art direction, generative AI, and performance marketing. You will transform campaign briefs into high-impact visual assets across paid media, TikTok Shop, Meta, and CRM - using AI-first production methods. This is a rare opportunity to help define how a modern consumer brand builds creative at scale. If you love design, experiment constantly with new AI tools, and want to push the boundaries of what marketing creative can be, we would love to meet you.
What You’ll Do
AI Art Direction
Direct AI systems the way a photographer directs a shoot — defining lighting, composition, mood, and visual narrative before anything is generated. Your goal is imagery that feels intentional, premium, and brand-aligned, not generic.
Synthetic Creative Production
Translate campaign ideas into fully realised AI-generated assets, including:
* Product lifestyle scenes and ingredient environments
* Stylised product renders and campaign imagery
* Social-first marketing visuals for TikTok, Meta, and beyond
Performance Marketing Creative
Design with commercial outcomes in mind. You understand how visual decisions drive CTR, engagement, and conversion. You will produce assets optimised for:
* TikTok Shop
* Meta Ads
* Email and CRM campaigns
* Landing pages
Campaign Visual Systems
Develop cohesive visuals across campaigns - building libraries of AI-generated assets that maintain a consistent style from advertising through to social and email.
AI Workflow Development
Build scalable creative pipelines using node-based tools like ComfyUI, allowing the team to iterate quickly and replicate high-performing visual concepts at scale.
Motion & Emerging Tools
Experiment with AI video tools such as Veo, Runway, and Sora to explore how our visual systems evolve into motion content. This is exploratory alongside the primary image-led remit.
What We’re Looking For
Strong Design Portfolio (Required)
You must submit a portfolio demonstrating both design fundamentals and AI-driven creative work. We want to see:
* AI product photography and campaign creative
* Marketing assets integrated into finished design pieces
* Evidence of visual system thinking across a brand or campaign
Exceptional Visual Taste
You have a strong command of composition, lighting, colour theory, and visual hierarchy. You know how to guide AI tools to a precise creative result - not just accept what the model gives you.
Experience
* At least 3 years in a design role, in-house or agency
* Proven ability to translate marketing objectives into effective creative
* Hands-on experience with generative AI tools: Midjourney, Stable Diffusion, ComfyUI, or similar
* Strong proficiency with Adobe Creative Cloud (Photoshop, After Effects) and Figma
Mindset
You bring ideas, not just execution. When you see a brief, you immediately start imagining how AI can elevate the output. You are curious, self-directed, and always experimenting.
Nice to Have
* Experience with AI video tools: Runway, Veo, or Sora
* Background in wellness, beauty, or consumer health categories
* Experience in professional photography
What We Offer
Compensation & Benefits
* £35,000 – £50,000 salary depending on experience
* Performance-based bonus scheme
* Enhanced employer pension contribution (above statutory minimum)
* 23 days annual leave plus UK bank holidays
* Your birthday off
How We Work
* Flexible start times: 8AM, 9AM, or 10AM
* Free Wellgard health and wellness products
* Fast-moving team where creative ideas ship quickly
* Direct impact on a brand used by millions of UK customers
How to Apply
Please send your CV and a link to your portfolio. Applications without a portfolio will not be considered.
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