About the role
We’re looking for a commercially astute, digitally driven Head of eCommerce. You’ll be the strategic and operational lead for our global eCommerce function, driving on‑site brand experience, revenue and conversion.
This is a pivotal leadership role reporting into the COO, with significant scope to shape the future of how Lounge connects with and converts customers online.
What you will do
Trading & Revenue Growth
* Own the eCommerce channel, delivering against ambitious targets.
* Identify and act on opportunities across conversion rate optimisation, AOV, and repeat purchase
* Execute promotional and trading calendars in close partnership with Merchandising and Marketing
Site Experience & Optimisation
* Own the end to end customer journey on site from discovery to checkout ensuring a best in class UX
* Lead a structured on site CRO programme, driving continuous experimentation across all key on‑site touch points
* Work closely with the Digital Product, UXUI and Tech teams to prioritise the site roadmap and deliver impactful improvements
* Ensure all site content, imagery, and merchandising standards uphold the Lounge brand aesthetic
Data, Insight & Reporting
* Build a performance reporting framework that gives the business clear visibility on all key eCommerce KPIs
* Champion a brand‑led culture, whilst translating data analytics into actionable insight for stakeholders at all levels
* Partner with the product tech team to continuously improve operational efficiency, site health and effectiveness.
Technology & Platform
* Manage the relationship with key eCommerce technology vendors and platforms (Shopify)
* Evaluate and implement best in class tools across merchandising, personalisation, search, and checkout that suit the brand and bring back genuine value.
* Has experience working with large data sets and building out ranges in bulk
* Comfortable working in Google sheets / Excel to manage building complex product ranges across multiple categories.
* Collaborate with Digital Product and Tech team to drive the eCommerce roadmap forwards in alignment with overall digital strategy.
Leadership & Cross‑Functional Collaboration
* Lead, mentor, and grow a high‑performing eCommerce team across trading, UX, and operations
* Act as the eCommerce voice in senior leadership discussions, clearly articulating vision, strategy and performance
* Build strong working relationships across Marketing, Creative, Merchandising, Logistics, and Customer Experience
* Champion the customer perspective, live in the shoes of a user at all times when adding insight
What we are looking for
Essential Experience
* Proven track record in a senior eCommerce leadership role, ideally within a high‑growth DTC or fashion brand
* Deep understanding of online trading, digital merchandising, and conversion optimisation
* Strong commercial acumen with experience owning eCommerce function
* Deep understanding and experience managing Shopify Plus and the Shopify ecosystem
* Demonstrated ability to lead and develop multidisciplinary teams
* Experience working across multiple markets and territories
Skills & Attributes
* Customer obsessed, with a genuine understanding of what drives online buying behaviour
* Excellent communicator who can engage, influence, and inspire across all levels of the business
* Agile and resilient. Able to thrive in a fast‑paced, ever‑changing environment
* Passionate about brand and committed to maintaining Lounge’s distinctive aesthetic and voice online
Here at Lounge we value collaboration, so we all work from the office 4 days out of 5. Our HQ is based in Solihull, Birmingham.
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