Job Description
We’re looking for a commercially sharp, trend-aware Senior Buyer to join our Partner Brands team, focusing on the Dress Up category. This is a unique opportunity to work across a diverse and exciting brand portfolio - from high-street favourites to emerging designers - and help shape the product offer for our global 20-something customer.
As a Senior Buyer, you’ll work closely with Merchandising, Design, Technical, and Marketing teams to build a range that’s bold, relevant, and always ahead of the curve. You’ll use customer and market insights to inform your decisions, drive performance, and deliver a product strategy that balances creativity with commercial impact.
What you’ll do…
* Curate a desirable and relevant brand mix using global market insights, shows, and street trends to drive newness and commercial impact.
* Develop cohesive and commercial product ranges that reflects brand strategy, avoids duplication, and meets global customer needs.
* Deliver department KPIs in partnership with Merchandising, identifying risks and opportunities to maximise margin and profit.
* React to trading insights by identifying gaps and potentialising opportunities, flexing the buy to optimise performance and manage risk.
* Use global trend data, competitor insights, and sales analysis to anticipate customer needs and shape future buys.
* Ensure ASOS’s Fashion with Integrity principles are embedded in decision-making, actively seeking opportunities to use sustainable materials.
* Contribute to cross-functional projects and initiatives, championing change and driving cost-efficiency.
* Lead and grow a high-performing team, providing clear direction, development opportunities, and regular feedback to drive engagement.
* Support an inclusive culture by embedding Diversity, Equity & Inclusion strategies across the team and ways of working.
Qualifications
About You
You’ll bring significant experience as a Buyer or Senior Buyer, ideally with expertise in Dresses and Occasion wear. With a sharp commercial mindset and genuine passion for product, you thrive in fast-paced environments and know how to prioritise effectively. You’re highly organised, adaptable, and confident in leading others through change - always looking for ways to drive success and unlock new opportunities.
You’re a natural collaborator who builds strong relationships across teams, partners, and suppliers. Your leadership style is inclusive and inspiring, motivating those around you through clear direction, trust, and a shared sense of purpose.
You will also bring...
* Strong awareness of current trends, retail market conditions, and competitor activity
* In-depth knowledge of planning and trading documents, with the ability to challenge figures and plans
* Skilled in using data, insights, and market intelligence to inform decisions and support retail strategy
* Highly developed negotiation and influencing skills
* Strong prioritisation and systems skills, including relevant trading systems and MS Office
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Additional Information
What's in it for you?
* Employee discount (hello ASOS discount!)
* Employee sample sales
* Access to a huge range of LinkedIn learning materials
* 25 days paid annual leave + an extra celebration day for a special moment
* Discretionary bonus scheme
* Private medical care scheme
* Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits