Digital Marketing Specialist Salary : Competitive and flexible for the right person! Location: Bedfordshire (Hybrid/Remote) About the Role My client, a national financial company, is expanding its digital marketing capability and organic presence across the UK. They’re seeking a hands-on SEO & Digital Marketing Lead to take full ownership of SEO, Local SEO, and PPC campaigns, as well as AI-driven content strategies using tools like Atlas or Meta. This role is ideal for a results-driven marketer who enjoys technical SEO, paid search, WordPress management, and AI content optimisation, and wants to shape a national digital footprint. Key Responsibilities · Develop and implement a comprehensive SEO strategy to drive high-quality organic traffic · Take ownership of WordPress websites — including site structure, templates, plugins, SEO health, and performance · Plan and execute Local SEO initiatives across multiple regions and service areas · Manage PPC campaigns to support lead generation and marketing objectives · Use AI tools (Atlas, Meta, or similar) to generate, optimise, and scale content across landing pages and blogs · Monitor and report on performance using GA4, Google Search Console, Looker Studio, GTM, and other analytics tools · Conduct competitor analysis, content optimisation, and link-building strategies to improve visibility · Collaborate with internal teams to ensure all digital marketing efforts align with strategy and business goals About You · 5 years of hands-on experience in SEO, WordPress, Local SEO, and PPC · Proven ability to manage and optimise WordPress websites end-to-end · Experience with AI-powered content tools such as Atlas, Meta, GPT platforms, or equivalent · Strong knowledge of technical SEO, link building, and local search optimisation · Experienced using Google Analytics (GA4), Google Search Console, SEMrush/Ahrefs, Screaming Frog/Sitebulb, GTM, Looker Studio · Confident managing multiple projects, presenting insights, and driving strategy across teams · Analytical, proactive, and focused on measurable results What’s on Offer · Extremely flexible hours · Competitive salary