Job title: Brand Manager
Location: Manchester
Contract type: Permanent
Overview
PZ Cussons is a FTSE250 listed consumer goods business, headquartered in Manchester, UK. We employ around 2,600 people across our operations in Europe, North America, Asia-Pacific and Africa. Our core categories are Hygiene, Baby and Beauty, with brands including Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa and St. Tropez. Our purpose is For everyone, for life, for good. Sustainability and the wellbeing of people and communities are at the heart of our business model and strategy. We offer a flexible working environment and a credible growth plan.
The Role: This Brand Manager role is to lead the development, positioning, and growth of a brand by crafting and executing comprehensive marketing strategies that build brand equity, drive consumer engagement, and deliver business results. The Brand Manager is responsible for overseeing brand health, managing budgets, guiding cross-functional teams, and ensuring consistent, compelling brand experiences across all touchpoints, in alignment with organisational goals.
Responsibilities
* Contribute to the development of the annual brand plan and drive implementation to strengthen brand equity and drive market share growth.
* Work with the Content team to develop and implement integrated marketing campaigns, ensuring consistency and high impact across all channels to deliver increased consumer engagement and sales uplift.
* Shape brand comms plans and own in store execution and shopper plans, acting as the key commercial contact for retailer plans and ensuring the brand is seen, heard and memorable across all touchpoints.
* Own specific areas of the brand P&L and the overall monthly M&C reporting, creating brand KPI reports and developing wider category insights.
* Monitor brand performance through key metrics and market data, providing actionable insights to adjust plans and maintain competitive advantage.
* Collaborate cross-functionally with Product, Sales, Supply Chain, and Category teams to ensure flawless execution across Proposition, Price, Pack, Channel and Architecture.
* Champion the brand positioning and ensure adherence to brand guidelines, protecting brand integrity and maintaining a consistent and premium consumer perception.
* Brief and manage internal Content team and agencies as required, to execute brand management of specific digital platforms, reflecting brand equity and managing the customer care journey.
* Influence stakeholders by presenting clear, data-driven recommendations, gaining buy-in for strategic initiatives to accelerate brand growth.
Qualifications
* Experience in brand management or Marketing roles within FMCG
* Proven experience of delivering successful end to end brand campaigns
* Commercial acumen, with a grasp of P&L drivers, pricing, margins and financial levers
* Understanding of consumer needs, market trends, and shopper behaviour to drive relevant, insight led brand initiatives
* Ability to champion new ideas and manage ambiguity to keep the brand competitive
* Proven ability to identify and apply consumer insight to drive brand performance
* Advanced brand and marketing management skills
* Excellent planning skills, with the ability to juggle multiple priorities
* Strong analytical skills for interpreting data, drawing insights and assimilating information to distil into strategies and evidence-based recommendations
* Excellent communication and influencing skills, including senior stakeholders
* Creative problem solving and innovative thinking, and financial literacy
Equal Opportunities
We value diversity and inclusivity. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers. Please note that we are not able to offer visa sponsorship or relocation assistance for this role. Applicants must have the right to work in the country where this role is located before applying. If you need extra support, please inform us so we can accommodate your needs appropriately.
PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
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