This role is responsible for delivering customer focused, technically excellent, engaging and relevant communications that serve our customers a little better everyday. Working with Direct Customer Communications Managers and cross functional teams. This role is office based in Welwyn Garden City with hybrid working from the office 3 days per week minimum. Collaborate with managers and cross-functional teams to translate customer strategies into actionable personalised communication plans across Email, Direct Mail, and Mobile, ensuring alignment with broader business goals and customer outcomes. Collaborate with the Customer Insight team to design and implement structured test-and-learn programmes to evaluate the effectiveness of messaging, creative, timing, and channel mix. Working with the Customer Insight team to help define KPIs and success metrics for all campaigns, ensuring robust reporting frameworks are in place. Analyse tests and campaign performance across all channels, identifying trends and opportunities for optimisation, ensuring accurate attribution and performance tracking. Leverage audience targeting and segmentation strategies to maximise campaign effectiveness. Provide channel expertise and strategic input to stakeholders across the business. Support the end-to-end delivery of campaigns, from briefing and creative development to build, QA, and deployment. Being a custodian of the Tesco brand. Following our business Code of Conduct and always acting with integrity and due diligence. End to end briefing, development (build), deployment, analysis and reporting of email campaigns. Experience of delivering multi-channel campaigns across direct mail, email and mobile. Experience of ESPs, personalisation platforms and analytics platforms. Customer insight and analytical skills. Ability to liaise with and influence stakeholders of all levels. Planning, organisation and attention to detail. Growth mindset and ability to learn quickly. Ability to multi-task and prioritise workload. Follow processes to ensure high quality output. Clear communication and numerically literate.