Sales Manager / Lead About Freshcup Freshcup was founded with the vision of reducing the use of disposable cups and keeping sinks free of dirty cups. Our innovative, compact washer is designed for workplaces, hospitality venues, healthcare facilities and more. With thousands of installations worldwide, Freshcup is now expanding into the UK. We are committed to sustainability, ease of use, time savings, and ensuring clean cups for every setting. Our customer base include installations across organisations from government ministries and large corporates to SMEs. The Role We are looking for a hands-on Sales Manager to drive Freshcup’s UK sales. This is not a corporate role it requires a start-up mentality, a passion for building something new, and the energy to open up new business through following up on marketing leads by phone and in person. You will be responsible for winning new business across multiple sectors by offering them a service plan. You will also support establishing Freshcup UK’s sales processes, partnerships, and ways of working, creating the foundations for long-term success. Key Responsibilities Selling, selling, selling - by following up on marketing leads by phone and in person Identify, target and win new business across offices, hospitality, healthcare, education and other sectors Build relationships with key stakeholders such as facilities, operations, ESG and other relevant managers Lead the full sales cycle: prospecting, pitching, negotiating and closing Support the set-up of Freshcup UK sales operations, CRM, and reporting processes Collaborate with marketing to generate leads and run campaigns Provide input to UK leadership on market feedback and opportunities Represent Freshcup UK at client meetings, trade shows, and industry events Requirements Proven track record in B2B telesales, ideally in equipment, services, facilities or sustainability solutions Strong negotiation and closing skills with clear evidence of hitting and exceeding targets “Can do” approach and Entrepreneurial mindset: thrives in fast-moving, resource-light environments Comfortable being both strategic and hands-on – from creating sales plans to picking up the phone where the majority of time will be spent Excellent interpersonal, communication and presentation skills Self-starter, highly motivated and results-driven Preferred Experience in B2B sales or working with facilities, hospitality or office-based clients Knowledge of digital marketing and lead generation Minimum 2 years management experience Minimum 3 years sales experience including telesales What We Offer The chance to join a business at the start of its UK launch High autonomy and the ability to directly shape Freshcup’s UK sales approach A dynamic, mission-driven environment