Role Purpose
The Digital Marketing Executive is responsible for driving the Group's online performance through best-in-class websites, lead generation activity, and data-led optimisation. This role will own the day-to-day management and continuous improvement of websites across all operators, including supporting the Group's transition to new, centralised Drupal websites.
Working closely with external SEO and PPC agencies, the role will ensure digital channels are optimised to generate high-quality leads and support business growth. The role will also deliver email marketing and social media activity for 2 - 4 companies within the Group, providing hands-on support where local marketing resource is limited.
Key Responsibilities:
1.Website Management & Optimisation
* Manage and maintain websites for all operators within the Group
* Support and deliver the migration to new, centralised Drupal websites
* Ensure websites are up to date, user-focused, and aligned with brand andbusiness objectives
* Plan and execute A/B testing to improve conversion rates and userexperience
* Continuously analyse site performance and implement improvements
* Work with internal teams and suppliers to resolve technical or contentissues
* Support Johnsons with website loading at Brochure launches
2.Lead Generation & Performance Marketing
* Deliver and optimise digital lead generation campaigns across web, email,and paid channels
* Work closely with external SEO and PPC agencies to manage performanceand maximise ROI
* Support keyword strategy, on-page optimisation, and contentimprovement
* Monitor paid media performance and contribute to budget optimisation
* Ensure websites and landing pages are optimised for conversion
3. Email Marketing
* Plan, create, and deliver email marketing campaigns for the Groupand selected operators
* Manage mailing lists, segmentation and campaign schedules
* Optimise email content and journeys to improve engagement andlead conversion
* Track performance and report on results
4. Social Media Support
* Manage social media activity for 2–4 companies within the Group
* Plan and schedule content aligned with campaigns, promotions and lead generation goals
* Support operators with consistent branding and messaging
* Monitor engagement and performance to inform improvements
5.Agency & Stakeholder Management
* Act as the day-to-day point of contact for SEO and PPC agencies
* Provide clear briefs, feedback, and performance insight
* Work collaboratively with the wider marketing team and operators
* Support the Head of Marketing with digital performance reportingand insights
6.Reporting & Insights
* Track website, lead generation, email, and paid mediaperformance
* Produce regular reports with clear insights and recommendations
* Use data to inform decisions and continuous improvement
Skills & Experience Essential
* Experience in a digital marketing role with hands-on websitemanagement
* Strong understanding of lead generation marketing and conversionoptimisation
* Experience working with SEO and PPC (either in-house or viaagencies)
* Knowledge of website analytics tools (e.g. Google Analytics)
* Experience planning and delivering email marketing campaigns
* Confident managing multiple websites and priorities
* Strong organisational and communication skills
Desirable
* Experience using Drupal or other CMS platforms
* Experience with A/B testing tools and methodologies
* Experience using Salesforce or other CRM platforms
* Understanding of marketing automation andcustomer journeys
Personal Attributes
* Data-driven and results-focused
* Proactive problem solver with strong attention todetail
* Comfortable working in a fast-paced, multi-brandenvironment
* Collaborative and supportive team player
* Curious and keen to test, learn and improve
This role is ideal for a digital marketer who enjoys ownership, optimisation and delivering measurable growth across multiple brands.
Salary:
£26000-£30,000
Location:
Henley In Arden / Hybrid opportunity
Hours:
Full-time
Reports to:
Head of Marketing, PR & Comms