Head of Marketing and Sales My client is a leading group chain who have a number of luxury hotels throughout NI. They are currently seeking a Head of Marketing and Sales to join their site based in Antrim. This is a Full-Time, Permanent Position. Working hours: 40 hours per week with hybrid working (4 days in the office and 1 day working from home). With a salary up to £60,000 per annum (dependent on experience) plus fantastic company benefits. Job Role: You will be responsible for driving brand performance, demand generation, and revenue growth across the company's portfolio. The role provides strategic and operational leadership across Marketing and Sales, ensuring a joined-up approach to brand, marketing investment, sales performance, and commercial outcomes. Essential Criteria: Proven senior leadership experience in Marketing, Sales, or Commercial roles within a multi-site or complex organisation Strong track record of developing and delivering strategic marketing initiatives with measurable commercial impact Demonstrated experience managing large, complex budgets and driving ROI High level of commercial acumen, with the ability to interpret and influence P&L performance Strong stakeholder management skills, including Board-level reporting and influence Access to a car or suitable form of transport is essential Main Duties and Responsibilities: Develop and lead the Group Marketing Strategy, aligned to the brand, values, and long-term strategic plan Provide strategic oversight of brand positioning, reputation management, and customer experience Lead group-wide digital marketing strategy including performance marketing, CRM, content, social media, SEO, PPC, and email Drive innovation in marketing channels, data, systems, and technology to maximise performance Manage and evaluate external agencies and suppliers to ensure quality, effectiveness, and value for money Provide strategic leadership to sales activity, ensuring alignment between marketing campaigns and sales conversion Support the development and execution of sales strategies across key segments including corporate, MICE, leisure, weddings, and partnerships Work closely with Business Development Managers to maximise pipeline value, conversion, and account growth Ensure sales activity is commercially focused, insight-led, and aligned to brand positioning Collaborate with Revenue Management to support pricing, yield, and distribution strategies Own and manage significant multi-site marketing and sales budgets Demonstrate strong commercial acumen with the ability to analyse and influence P&Ls Establish and oversee clear KPIs and reporting frameworks to track: Return on Investment (ROI), Cost of acquisition, Revenue contribution by segment and Campaign and channel effectiveness Present clear, data-driven performance updates to the Director and Board, highlighting commercial impact, risks, and opportunities Provide exceptional leadership across Marketing and Sales teams, fostering a high-performance and collaborative culture Lead, coach, and develop senior managers, ensuring clear accountability, capability development, and succession planning Drive strong cross-functional collaboration with Operations, Finance, Revenue, and General Managers Act as a key contributor to the strategic planning and growth initiatives through active membership and participation on the Executive Committee