We’re looking for a passionate and creative Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online. As the Local Social Media & Marketing Coordinator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but collaborate closely with your hotel team.
Your day-to-day activities will include:
* Creating engaging content—posts, reels, and stories—that highlight the magic of our hotel.
* Working closely with hotel teams to capture and share daily activities across all areas.
* Managing our social feeds and online community, responding to comments and messages promptly.
* Growing followers and engagement through partnerships and competitions.
* Planning and producing seasonal and campaign content to keep our channels fresh and relevant.
* Owning and executing the local content calendar.
* Sharing content on internal communication channels as appropriate.
* Updating the website and OTAs with new photography, menus, and event information.
* Supporting wider campaign launches, including sales, summer, and Christmas promotions.
* Assisting in executing local marketing campaigns and events.
* Coordinating influencer and press visits, ensuring seamless collaboration with the central team.
* Supporting local photography or video shoots as directed by the creative team.
Who are we looking for:
Are you a master of the written word, curious in nature, and detail-oriented? If you’re a creative individual passionate about food, outdoors, staycations, and walking, this role could be perfect for you!
We’re seeking someone with 2-3 years of social media experience in hospitality or retail, with a proven ability to manage social feeds and create engaging content. A keen photographic eye and video editing skills using a smartphone and editing tools are essential.
Strong writing skills, attention to detail, a proactive and energetic approach, and the ability to work under pressure while juggling multiple tasks are key. A full driving license is required for this role.
In return, we offer:
* Competitive salary
* Wagestream - access up to 40% of your wages as you earn them weekly
* 28 days annual leave, rising to 33 after 5 years
* Health cash plan and 24/7 Employee Assistance Programme
* Discounted accommodation, food, and drink across our properties
* Pension & Life assurance
* Enhanced maternity and paternity pay
* Apprenticeships and bespoke training programs
* Long service awards including free meals and stays
* An engaging and supportive work environment
About Us
Daniel Thwaites, founded in 1807, has grown from a small Blackburn brewery into a diversified hospitality business. Known for exceptional experiences, luxury accommodations, top-tier dining, and outstanding customer service, we pride ourselves on our rich heritage and commitment to quality.
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