At Heart of Kent Hospice, we provide compassionate care, comfort andsupport for patients and families facing life-limiting illnesses. Every day, we see the power of kindness,dignity and human connection and now we are looking for someone who can sharethose stories.
We are seeking a PR and Copywriting Manager to join our team and helptell our story across media, digital and community platforms. This is an opportunity to help make a realdifference.
Main duties of the job
This role will work aspart of the Income Generation Team and will support projects right across thehospice. The role will need excellent copywriting skills to navigate throughclinical, fundraising and information about the hospice and what we do. With akeen eye on developing the stories from our service users and delivering thoseto elevate our impact in both the press, local media outlets and our ownpublications and communication channels. Reporting to the Director of IncomeGeneration and working across the organisation, were looking for somebody whois creative, fast paced and diligent in their communications. The ability tobuild trusted relationships is key.
About us
At Heart of Kent Hospice, we believe that everyonedeserves compassionate, expert care when there is no cure for their illness andwhen they have a limited time left to live.
We are a charity and we dont charge a penny forour care. We depend on the compassion and kindness of you, the people of thiscommunity, to power our services and ensure that everyone gets the help theyneed.
We provide specialist care and support to adultswho have a terminal illness as well as their families, friends and carers. Wehelp people to live as fully and as well as possible for the rest of theirlives and ensure that their final days are comfortable and peaceful,
wherever they choose to be. We treatevery individual as the unique and special person that they are. Everything wedo is tailored and personalised.
Our vision is thateveryone living with a terminal illness in our community will have the bestquality of life. Our purpose is toenable people with a terminal illness in our community to live with comfort,independence and dignity to the end of their lives, and to support thoseclosest to them. All our care is underpinned by our corevalues of compassion, integrity, respect and teamwork. These values guideour decision-making and how we conduct ourselves in our work and every one ofour colleagues plays an important part in enabling us to give our patients andtheir families the best possible care.
Job responsibilities
Main Responsibilities -
Copywriting & Content Creation
* Write, edit, and proofread engaging copy for campaigns, press releases, website, newsletters, social media, supporter communications, hospice literature and fundraising materials.
* Ensure all content is consistent with brand tone of voice, messaging, and style guidelines.
* Identify and craft compelling narratives that highlight our brand's unique value proposition and position it as an authority in the community.
* Create compelling case studies and human-interest stories to inspire and engage audiences.
* Manage our patient and family care stories database so that stories and consent can easily be accessed.
* Work closely with the Inpatient Unit, Family Support Team, Education Team and Community Team to identify stories and content opportunities.
Media Relations and PR
* Develop and implement comprehensive PR strategies to increase positive media coverage and enhance brand awareness and reputation.
* Build and maintain strong relationships with journalists across various media sectors to secure earned media coverage.
* Draft and distribute press releases, media statements, and feature pitches.
* Act as the first point of contact for press enquiries.
* Liaise sensitively and professionally with service users and their loved ones.
* Monitor media coverage and produce regular reports on PR impact.
* Work with Fundraising and communication colleagues to support campaign and event planning and promotion.
* Promote a culture of care, respect and gratitude for all gifts, donations, support and those who share their story with us.
* Ensure case study contributors are informed of any future repurposing of their story.
Strategic Communications
* Work closely with the wider Marketing & Communications team to ensure copy and PR activity supports organisational objectives.
* Identify opportunities for thought leadership and positioning of key spokespeople.
* Help identify quotes from our care story archive to support new marketing materials.
* Contribute to crisis communications planning and response.
Measurement & Reporting
* Track and evaluate the impact of PR campaigns and content performance.
* Use insights to improve reach, engagement, and effectiveness of communications.
Person Specification
Experience
* Proven professional experience as a copywriter and/or PR manager -agency or in-house.
* Exceptional writing, editing, and proofreading skills with a keen eye for detail.
* Strong understanding of media relations, PR strategy, and press office operations.
* Demonstrable ability to adapt writing style for different audiences and channels.
* Experience producing high-quality press releases, articles, and feature content.
* Established media contacts or proven experience in building relationships with journalists.
* Ability to plan, prioritise, and manage multiple projects under pressure.
* Confident communicator with excellent interpersonal and influencing skills.
* Strong analytical skills and ability to evaluate campaign impact.
* Experience working in the charity, health, or not-for-profit sector.
* Knowledge of SEO and content optimisation.
* Crisis communications experience.
* Familiarity with design and multimedia tools - e.g., Canva, Adobe, video editing.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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