We are delighted to be working with a well-established and growing food manufacturer to recruit a Senior Brand Manager. This is a newly-created, pivotal role within the business, offering the opportunity to take full ownership of brand strategy and play a key part in shaping future growth. With significant investment planned across innovation and brand development, including new product development capabilities, this is an exciting time to join a business that is evolving rapidly within its category. As Senior Brand Manager, you will lead the development and execution of brand strategy, ensuring a consistent and compelling presence across all channels. Reporting into the senior commercial leadership team, you will take a highly visible role in driving brand performance, innovation, and market impact. You will work cross-functionally to bring products and campaigns to life-from initial consumer insight through to successful retail execution. Key Responsibilities: -Own and develop the overall brand strategy, ensuring consistency across all touchpoints -Lead integrated marketing campaigns from concept through to execution and evaluation -Manage the end-to-end NPD pipeline in collaboration with internal teams -Analyse market trends, consumer insights, and competitor activity to identify growth opportunities -Track and evaluate campaign performance, delivering clear, actionable insights -Collaborate closely with sales, operations, and...