The Role
This role will be responsible for developing and delivering marketing strategies for both newly developed and refurbished PBSA properties, ensuring successful marketing off plan and in the first few years of opening, and sustained occupancy performance. This role bridges strategic planning and hands-on execution, working closely with development, asset management, operations, and external agencies to bring properties to market on time, on brand, and on budget.
This role will own and deliver a New Property and AMI (Asset Management Initiative) Marketing Toolkit. The role is responsible for taking the brand positioning, USPs and messaging to create a tailored, integrated marketing plan to support occupancy and yield targets. This is a highly cross-functional role, translating development and refurbishment activity into structured, scalable marketing outputs across physical, digital, and performance channels.
What You`ll Be Doing
* Lead end-to-end marketing for new PBSA developments and AMIs (Asset Management Initiatives) from pre-launch through stabilisation.
* Lead and co-create end to end marketing for Joint ventures with higher education partners.
* Develop go-to-market strategies including brand positioning, pricing alignment, and channel mix.
* Manage launch timelines aligned with development milestones.
* Oversee creation of marketing assets including naming, branding, CGIs, photography, videography, brochures, and website content.
* Develop, plan and agree hoarding and OOH activation, working with the property team to secure planning permissions where necessary.
* Coordinate show flat launches.
* Lead and own any sponsorship opportunities plus support with any Influencer and PR activations.
* Develop, plan, and agree with other teams the alignment of campaign execution across all stages of the sales cycle.
* Manage an agency roster to support with delivery of the plan and activation.
* Evaluate the performance of the marketing plans, ensuring learning and data driven decisions are getting us to occupancy and yield from year one of opening onwards.
What We`re Looking for in You
* Effective collaboration and stakeholder management is a crucial part of this role. The need to work seamlessly with various departments to ensure that new build and AMI marketing plans are implemented cohesively. Key stakeholder being the operations team and property development team.
* Must have an approachable and engaging attitude with the experience and capability to communicate at all levels; with the ability to apply appropriate persuasion and achieve solution driven results.
* A strategic, proactive visionary who also has an eye for detail and can communicate effectively with strong and impactful presentation skills.
* A focused individual who is commercially astute and can work with various teams, while being creative, driving innovation through an in-depth knowledge and experience of integrated marketing best practice, trends and developments.
* Ability to work collaboratively with different agencies from creative, to CGI, to signage companies.
* Able to interpret complex information to deliver overview of key points to develop a phased strategic plan and socialise it.
* A flexible approach to their work and has an ability to multi-task whilst retaining a high level of accuracy
* Proud to be accountable for their work and is eager to learn, develop and progress to help make Unite Students a world class, marketing driven organisation
* A team player - we have a One Team mentality
What You`ll Get in Return
* A discretionary annual bonus so you can share in the company`s success
* 25 days` paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
* A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
* Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
* Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents
* Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more
About Unite Students
Founded in 1991, Unite Students is the UK`s leading provider of purpose-built student accommodation. You can find us in 23 leading university towns and cities, with 70,000 students calling US home We are driven by our values, culture, and a commitment to develop diverse and inclusive teams, filled with positive energy and new ideas.
Instinctive inclusion. We know that to create and maintain a happy healthy organisation, we have to work hard to ensure inclusion isn`t just what we do but who we are.
People make Unite Students. Employees, students and neighbours all contribute to building environments where we can all thrive.
Room for Everyone
Were proud to be an employer that embraces individuality, and were passionate about building inclusive teams. We focus on creating a collaborative culture where you can be you, where your voice is heard, and where you can truly belong. We take great pride in being rated Gold Investors in People and are constantly striving to provide the highest standard of learning and development opportunities and professional pathways for our people. Building a home for success, for both our employees and students, requires exceptional people with a passion for creating room for everyone, doing what`s right, keeping US safe, and raising the bar. Join us as we build better experiences for students that live with us.
We are US.