Lead Brand Activation Manager
Reports to: Head of Signature Brands, Heads of Category (Draught & Cider, Spirits and Minerals Respectively)
Depot: Manchester
Overview
Signature Brands plays a key role in driving the performance, visibility, and growth of LWC with its premium portfolio across the UK. This role is responsible for supporting and coordinating a team of 18 Brand Activation Managers, ensuring consistent execution of brand strategies in market, and delivering against commercial objectives.
Working closely with the Head of Signature Brands and Category Managers across Beer & Cider, Spirits, and Minerals, the role acts as the key link between brand strategy and field executionensuring alignment, accountability, and high-performance delivery across all regions.
Main Duties
Help to lead, coach, and support the North West team of 4 Brand Activation Managers to deliver in the field.
Translate category and brand strategies into clear, actionable field plans.
Support Wholesale signature brands sales.
Be the BAM for National & Key Accounts head office relationships.
Work cross-functionally with Category Managers (Beer & Cider, Spirits, Minerals) to prioritise focus brands, activations, and commercial initiatives.
Collaborate with the Signature Brands management team to align on national objectives, performance tracking, and strategic direction to drive performance in the activation team.<...