Healthcare Account Manager
Chichester Hospital | Sales and Business Development | Full Time |
Up to £35,000 per annum, depending on skills and experience
37.5 hours per week
At Nuffield Health the UKs largest healthcare charity, everything we give our patients, members and customers would not be possible without you. Your passion, your warmth, your drive to make a difference. Whether it’s driving connected health, helping the nation, transforming experiences, or building the career you want – we give you the support to do it all. Join our journey. It starts with you.
As a Healthcare Account Manager you will;
Group Trading Strategy Execution and Planning:
1. Execution of the Group Trading Strategy at local level through Local Key Account Management
2. Delivering key initiatives
3. Support in local insight and feedback of intelligence to inform Group Strategy
4. Delivery of National Campaigns at local level ensuring optimal return on investment
Key account management:
5. Effectively manage the relationship with referrers, and increase revenue by undertaking value adding visits, and by ensuring that Nuffield Health’s Connected Health proposition and clinical capabilities are well understood
6. Establish strong and productive multi-level relationships - Referrers, Clinicians, Practice Managers, Secretaries and other key influencers
7. Deliver the annual revenue plan for your allocated areas.
8. To undertake effective and appropriate research and analysis, both directly and through third party suppliers (where appropriate) to inform all proposals
9. Identify opportunities (e.g. Acute Trusts with problematic waiting lists, low Nuffield Health referrers with potential to increase etc.) and act on these to maximise Nuffield Health revenue
10. Deliver account management principles and consultative selling skills in line with the Nuffield Sales Framework
11. Implementing robust methodology and tools for consumer segmentation
12. Establishing GP sales targets based upon external (e.g. ACORN, Binleys) and internal datasets
Relationship management/engagement with consultants and third parties:
13. Support in the delivery of the consultant account management programme to grow hospital business, including initiatives to acquire new Consultants and specialities and to help support and grow Consultants' practice
14. Build and maintain relationships and profile with the local corporate community utilising the New Business Development Team and Corporate Team to create integrated service opportunities
15. Develop relationships with the local media, in agreement with the national PR and Communications Manager, and develop and maintain a local PR strategy ensuring return on any investment is measured and proven
PR and Marketing:
16. Support local marketing plans as Nuffield Health launches new facilities or service lines, covering but not limited to, engaging with Schools, Business Parks, Employers, Medico-Legal firms etc.
17. To lead the communication programme with primary care, primarily the GP community across a defined geographical locations, particularly promoting Insured, Self-Pay and NHS business.
Sales:
18. Develop and manage a primary care engagement plan to ensure awareness of Nuffield Health, our services and our consultants addressing NHS teams, CCGs, GPs, Practice Managers and other practice staff members, physiotherapists and optometrists. Ownership of the local plan including tactical activities such as account management, events and media channels, to include Lunch and Learns, GP Meetings and newsletters
19. Develop and maintain the contact database through CRM
20. Support the Hospital Director and NHS Relations / NSM / Corporate Affairs teams to maintain productive relationships with CCG commissioners and Trust capacity planners.
Customer Journey:
21. Support the local referral process ensuring this is seamless from Primary Care networks into the Hospitals
22. Consolidate feedback via Line Manager in order to inform process re-engineering and business change action plans
Day to Day operations:
23. Day to day management of GP CRM ensuring all inputs delivered in line with the SOP (call input, qualitative note taking, database management)
24. Delivery of Salesforce Standards and ensure compliance to process and reporting
25. Ensuring 100% compliance of staff competence and relevant mandatory training within timelines and for all direct reports
One Nuffield:
26. Articulate Our Values, Our Purpose and Connected HealthSell our integrated service propositions to the local market in line with the Hospital's sales plan
Helping you feel good.
We want you to love coming to work, feeling healthy, happy and valued. That’s why we’ve developed a benefits package with you in mind. Here, you can choose from a range of fitness, lifestyle, health and fitness wellbeing rewards, such as free gym membership, health assessments, retail discounts and pension options. At Nuffield Health, we take care of what’s important to you.
Join Nuffield Health and create the future you want, today.