Job Title: Digital & E-Commerce Marketing Executive
Location: Any of our UK HUBS
Are you ready to Be Your Best Barr None?
Lets Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.
We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There's never been a better time to join us!
What we’re looking for…
A highly motivated and talented Digital & E-commerce Exec within our Digital Marketing team. As the Digital & E-commerce Exec you will be responsible for all aspects of executing digital strategies to enhance brand presence and grow DTC sales for AGB brands, with a focus on our website execution and path to purchase or engagement.
You will work closely with cross-functional teams and external agencies to ensure the websites and CRM deliver an exceptional user experience and drive customer engagement and loyalty.
Your responsibilities will include...
1. Development and implementation of the website, e-comm and CRM strategy
2. Own website management and maintenance from both content and technical requirements, ensuring they are accurate and in line with brand plans & positioning whilst optimising technically, including SEO, AEO and UX.
3. Maintain Shopify brand websites performance and deliver learnings to drive continuous improvement initiatives to collect 1P data
4. Support the Klaviyo CRM systems, including data management, segmentation, and targeted campaigns
5. Analyse and report on website and CRM performance, providing actionable insights
6. Support internal teams and work with agencies to develop and implement the digital roadmap, capturing all e-commerce touchpoints on assigned brands.
7. Implement & maximise strategies to increase conversion, CTR and D2C revenues dependent on brand strategy.
8. Working with agencies to develop and implement eCRM (campaign and automated flows) and SEO/Paid Search campaigns to propel growth for both new and returning customers.
9. Manage relationships with fulfillment partners to ensure consumer satisfaction, reporting and stock management.
10. Identify, share and champion digital trends and opportunities - being a digital champion within the business and driving best in class execution.
11. Support on budget management through accurate cost forecasting and PO support.
What you’ll bring...
12. Proven experience managing multiple websites content and CRM systems, with experience in SEO, AEO, PPC, content marketing, and social media and proven experience in managing multiple websites and CRM campaigns.
13. Experience in the creation of email content plans and campaign execution
14. Understanding of data protection principles
15. Good analytical skills and ability to interpret data to drive decision-making
16. Experience in content management systems (CMS) and CRM platforms
17. Experience with data analysis and segmentation
18. Proficiency with digital marketing tools (Google Ads, Analytics, social media platforms, email marketing software).
19. Good project management and organisational skills
20. Experience in managing agencies to ensure deliverables and projects are on time to a high standard.
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
21. Uncapped bonus linked to business performance
22. Defined contribution Pension
23. Up to 34 days holiday (depending on shift pattern)
24. Flexible holiday trading
25. Flexible cash pot to spend on benefits
26. Healthcare Cash Plan
27. Flexible benefits discounts & cashbacks, gym memberships, technology purchases etc
28. Life assurance
29. Save as you earn scheme
30. Staff sales discount
31. Free AG Barr products throughout your working day and staff sales
32. Annual salary review
33. Ongoing professional development and access to Learning and Development programmes and content
And much more!
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is
#IND1