We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow personally and professionally. You will have the opportunity to solve problems, seize opportunities and generate bold ideas, and work in a place where teamwork matters and you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we recognise the bold ideas, ethical decisions and winning results that drive our long‑term success. Rewards include a competitive base salary, holiday bonus and performance incentives.
We provide an environment that champions continuous learning, and give you the tools to take charge of your development with customised award‑winning programmes.
Scope of the Role
In this position you will proactively build relationships across channels, collaborate with internal teams and generate actionable insights that influence shopper behaviour and unlock category growth. You will up‑skill the business in category data and insight, report on Spirit category and brand performance, and establish trusted partnerships across the broader Brown‑Forman organisation.
What You Can Expect
Category Insights
Translate data into actionable insights and recommendations that grow the Spirit Category and B‑F brands, support annual joint business plans, champion B‑F’s Category Vision, and connect shopper, consumer and brand to create powerful insights.
Cross‑Functional Collaboration & Development
Partner with cross‑functional teams to champion the category in new initiatives and products, foster positivity and a One Team mentality, and collaborate with the Category & Commercial Strategy Team and Sales Functions to deliver insights that drive category growth.
Business Development & Processes
Support the Sales Team in developing key initiatives, manage the Category Reporting Process across all channels and contribute to the Internal Commercial Planning Process.
What You Bring to the Table
Experience
1‑2 years of FMCG branded product experience in Category Management, either agency or branded manufacturer side; ability to utilise a wide range of consumer, category and shopper research sources such as Nielsen, Dunnhumby, SIP, Kantar etc.
Influence & Analytics
Strong analytical foundation, attention to detail and accuracy, and ability to influence stakeholders through data‑driven insights and sophisticated storytelling.
Communication
Excellent storytelling, communication and presentation skills that engage and persuade stakeholders externally and internally.
Collaboration
Strong team player with a track record of building effective working relationships, listening, presenting and persuading colleagues and external partners through research insights.
Technical Skills
Advanced statistical analysis and proficiency in Excel to bring together multiple data sets.
What Makes You Unique
Adaptability
Demonstrated ability to navigate ambiguous, complex and changing environments while managing multiple projects and meeting deadlines.
Organisational Impact
Success in delivering tangible capability improvements across an organisation and strong business acumen with strategic capabilities.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown-Forman means you will grow personally and professionally. You will have the opportunity to solve problems, seize opportunities and generate bold ideas, and work in a place where teamwork matters and you are encouraged to bring your best self to work.
What We Offer
Brown‑Forman provides equitable pay structures, a premium employee experience and a range of benefits that reflect our values and meet the diverse needs of our workforce.
Equal Opportunity Statement
Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
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