National Account Manager
Are you a commercially driven National Account Manager who thrives on building strategic, FMCG, retail or wholesale partnerships? Do you enjoy owning key accounts end:to:end : from negotiation and joint planning through to delivery and performance optimisation?
Were supporting a growing commercial organisation in Peterlee to appoint a National Account Manager who will take ownership of key national customers and drive profitable, sustainable growth.
This is a high:impact role sitting within the Commercial function and reporting directly to the Commercial Controller.
Location: Peterlee (4 days office / 1 day WFH : flexibility considered) Salary: Up to GBP 45,000 : GBP 60,000 DOE + 5 performance bonus Full:time Permanent 40 hours per week, Monday to Friday 25 days holiday + bank holidays Statutory pension scheme Free on:site parking Supportive, collaborative working environment with a focus on development and wellbeing The Opportunity
As National Account Manager, youll be responsible for leading strategic customer relationships and delivering ambitious yet achievable commercial targets. Youll act as the critical link between customer strategy and internal execution : aligning commercial objectives, strengthening partnerships, and ensuring operational excellence across your accounts. This role combines relationship leadership, commercial ownership, and data:driven decision:making.
What Youll Be Responsible For Account Leadership and Relationship Management Owning and developing strong relationships with key national retail and wholesale customers Leading annual commercial negotiations including pricing, terms, and promotional agreements Acting as the primary commercial contact for category reviews and supply collaboration Commercial Planning and Profit Delivery Building and delivering annual Joint Business Plans (JBPs) aligned to company strategy Managing full P and L accountability for assigned accounts (revenue, margin, volume and trade spend) Identifying growth opportunities through distribution expansion, NPD launches, and promotions Performance Analysis and Forecasting Using sales data, customer insight, and market trends to inform strategic decisions Delivering accurate demand forecasts in collaboration with supply chain Monitoring trade spend to ensure strong ROI across promotional activity Cross:Functional Leadership Working closely with Marketing, Finance, Category, and Supply Chain teams Leading internal account reviews and presenting performance updates, risks, and opportunities Supporting innovation and product development with clear customer insight Execution and Governance Ensuring commercial agreements are effectively executed in:store and online Monitoring compliance with agreed terms and resolving issues quickly Driving excellence in activation, pricing accuracy, and customer engagement What Were Looking For
Were seeking a commercially astute, confident account leader who understands how to balance relationship management with disciplined financial performance.
Youll bring:
Proven experience managing national retail or wholesale accounts Strong commercial acumen with full P and L ownership Experience delivering Joint Business Plans and leading annual negotiations Advanced negotiation and value:based selling capability Strong forecasting and budgeting experience Confidence presenting to and influencing senior stakeholders A data:driven approach, ideally with CRM and sales analytics experience Excellent communication and reporting skills
Experience in senior sales leadership roles (e.g., National Sales Manager, Regional Sales Manager, Head of Sales) is highly advantageous. A degree in Business, Marketing, Management or similar is desirable, though equivalent commercial experience will be considered.
Why Join?
This is an opportunity to take true ownership of national accounts within a commercially focused business that values structure, collaboration, and delivery.
Next Steps and Appli