Overview
Everything we do starts with the people we serve. We’re proud to be the traders behind the tradespeople: the nuts and bolts behind the job, always ready to save the day (or at least the project).
From power tools to workwear, cables to pipe fittings, we offer over 11,000 products across 900+ stores – and that’s not to mention our industry-leading digital services. Join Screwfix and be part of a team of experts who get the job done quickly, affordably, and always with a smile.
We’re looking for a Feed Optimisation Specialist to own and evolve our product feed strategy across Google Merchant Centre, Microsoft Merchant Centre and other feed-driven platforms.
This is a role for someone who loves the detail but thinks commercially. Someone who sees a product title and wonders how it could convert better. Someone who gets excited about testing, iterating and proving impact through data.
You’ll sit at the heart of eCommerce, partnering with Search, Paid Media, Commercial and agency teams to ensure our feeds are accurate, optimised and driving measurable performance across PPC and beyond.
What's in it for you?
1. Discretionary annual bonus up to 20%
2. 33 days' holiday (including bank holidays, 5 of which can be taken flexibly)
3. Flexible hybrid working options
4. Buy More Holiday - eligible colleagues can boost their holiday allowance by up to one extra week
5. EV Car Scheme in Partnership with Tusker - eligible colleagues can lease a brand-new or pre-loved electric vehicle
6. Up to 14% employer pension contributions
7. Life cover up to 4x your salary
8. Health cash plan and discounted gym memberships (up to 25% savings)
9. 20% discount at Screwfix and B&Q
Responsibilities
10. Lead the strategy and objectives for product and data feeds, ensuring alignment with overall business and marketing goals
11. Manage and optimise feeds across Google Merchant Centre, Microsoft Merchant Centre, and other feed-driven platforms, ensuring consistency, accuracy, and alignment with channel requirements
12. Develop, build, and maintain day-to-day feed operations, including optimisation, maintenance, and enhancement of product and data feeds
13. Optimise feed attributes (titles, descriptions, categories, pricing, availability, imagery, custom labels) to improve coverage, relevance, and performance
14. Build, implement, and monitor feed rules, logic, and enhancements to support different marketing and commercial use cases
15. Own the feed-based delivery of promotional activity, working closely with the Marketing team to implement and optimise promotions through Google Merchant Promotions, Microsoft promotions, and other feed-driven formats
16. Monitor feed health, diagnostics, and disapprovals, proactively resolving issues and improving data quality
17. Design and execute test-and-learn experiments within feeds to evaluate the impact of changes on KPIs such as clicks, conversions, and revenue
18. Analyse feed performance and experimentation outcomes, translating data into actionable insights and clear narratives that inform decision-making across internal teams and agency partners
19. Collaborate closely with internal Search / Paid Media teams and external agency partners to align feed strategy with channel goals
20. Educate and enable internal teams, including content and product teams, on feed best practices to improve data quality and ensure feeds are optimised at source
21. Identify opportunities to improve feed efficiency, automation, and scalability as the business grows
22. Monitor emerging digital trends and platform updates to ensure feeds remain optimised for the evolving search landscape, including AI-led environments
Qualifications
23. Strong analytical thinker, able to turn complex feed data into clear insights
24. Test-and-learn mindset to optimise feed performance and validate improvements
25. Highly detail oriented, ensuring accuracy and consistency across feeds and platforms
26. Commercially aware, understanding how feed optimisation drives business performance
27. Skilled in managing and optimising product and data feeds across Google Merchant Centre, Microsoft Merchant Centre, and other feed-driven platforms
28. Experience with 3rd party feed optimisation platforms to improve feed performance and scalability
29. Previous experience in paid search or eCommerce marketing is advantageous
30. Proficient with data analysis tools and Microsoft Office applications, able to work with large datasets
At Screwfix, Your Wellbeing Comes First:
Financial wellbeing
31. Wagestream access to track earnings and save
32. Access to the Kingfisher Share Scheme
33. Colleague support fund
34. Exclusive offers and discounts via our Hapi app
35. Cycle-to-work scheme and savings on bikes
Every day benefits
36. Career progression and development programmes
37. Coaching and mentoring to help you thrive
38. Access to wellbeing resourcing including PepTalk
39. Support networks available
Recruitment Process
We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you. From there you can expect a comprehensive process, with regular contact from the Talent Acquisition team who are always available, for any queries you may have.
We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity that excites you.
Sustainability at Screwfix
We’re committed to building a better future for our community and our planet. That’s why we’re doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We’re on a mission to put sustainability at the forefront of everything we do. Join us.
We’ve worked hard to create a culture of inclusivity and genuine community. We’re a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you’ll be listened to, encouraged, and given the tools and training you need to get ahead. You’ll always know where you are with us. We’re open. We’re fair. And we believe in opportunities for everyone.