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Company Description
As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximizing retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full‑time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.
Job Description
What You’ll Be Doing
* Advocate and deliver the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
* Drive new member sales while maximizing retention of existing members to grow the live member movement.
* Own the activity planner for the club – ensuring initiatives are well‑planned, executed, and impactful.
* Implement creative lead‑generation strategies both internally and externally.
* Monitor dashboards and KPIs, providing key insights to the team and ensuring targets are met.
* Drive all revenue lines from memberships, product, and secondary spend to maximize profitability.
* Prepare and deliver monthly sales presentations to the wider management team.
* Build strong local business partnerships and develop #WeMoveBusinesses opportunities.
* Lead by example on reception and the gym floor in this member‑facing role.
* Engage in national initiatives such as #WorkoutWednesday and #WeCommunicate.
* Provide honest, constructive feedback to team members, supporting their development and performance.
* Support the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.
Qualifications
About You
* Passionate about health, fitness, and wellness.
* A proven leader with the ability to inspire and coach a team.
* Strong sales and retention focus with a results‑driven mindset.
* Excellent communication and interpersonal skills, able to adapt style to different audiences.
* Positive, solutions‑focused, and resilient under pressure.
* Ambitious, driven, and keen to develop further in leadership.
* Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.
Benefits
* Free gym membership.
* 20% discount across all Frasers Group brands.
* Eligibility for the Fearless 1000 Bonus Scheme.
* Monthly Frasers Champion awards – winners receive double their salary for the month.
* Reward & recognition through Everlast Gyms Monthly Champions.
* Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
* The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.
Core Principles
* Think without limits – move fast, think fearlessly, and take the team with you.
* Own it and back yourself – own the basics, your role, and the results.
* Be relevant – to our people, our partners, and the planet.
Job Attributes
* Seniority level: Not Applicable
* Employment type: Full‑time
* Job function: Sales and Business Development
* Industry: Wellness and Fitness Services
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