I’m building a new luxury streetwear brand and need a freelance partner who can own both content strategy and content creation on an ongoing basis. This is not a generic social-media role — I’m looking for someone who understands streetwear culture, drop-based marketing, premium aesthetics, and building hype through content. Budget in depended on person and final job agreement What I need: • Create a content strategy for Instagram & TikTok • Define content pillars, posting cadence, and themes for each drop • Build moodboards & visual direction per drop • Plan content required (Reels, lifestyle shots, product details, story assets, etc.) • Create or shoot content (photo/video) OR direct me/models to capture it • Edit videos and prepare ready-to-post assets • Monthly content calendar • Advise on the right formats and storytelling for a luxury/streetwear audience • Must understand how premium streetwear brands position themselves visually What I’m looking for: • Experience with streetwear, fashion, or lifestyle brands • Strong understanding of aesthetics: tonal palettes, minimalism, cinematic edits • Ability to handle both planning and execution • Startup-friendly pricing • Comfortable working on monthly drop cycles • Portfolio that shows relevant work (not corporate, not generic SMM) Ongoing work available This will be a long-term partnership if the fit is right. Please include: 1. Portfolio or Instagram/TikTok examples 2. Your experience with fashion or streetwear 3. Monthly retainer estimate 4. Tools you use (for editing, scheduling, planning)