Assistant Boutique Manager
Location: Central London (flagship, high-footfall environment)
The Role
We are recruiting an experienced and commercially driven Assistant Store Manager for a fast-paced, high-volume flagship store in a prime London location. This is a senior ASM position, ideal for someone who is either already operating at a very strong Assistant Store Manager level or who is close to stepping up into a Store Manager role in the near future.
The store trades at high turnover, with constant footfall and a team of approximately 10 people. The successful candidate will play a key role in driving performance, leading from the front on the shop floor, and supporting the Store Manager in all aspects of people, commercial, and operational leadership.
Key Responsibilities
* Support the Store Manager in the day-to-day running of a busy, high-volume flagship store
* Lead, motivate, and develop a team of around 10, setting clear expectations around service, sales, and standards
* Drive commercial performance through strong floor leadership, KPI management, and trading analysis
* Act as a key decision-maker in the Store Manager’s absence, confidently running the business end-to-end
* Coach and develop supervisors and senior sales associates, building a strong internal pipeline
* Ensure exceptional customer experience in a fast-paced, pressure-driven environment
* Maintain high standards across visual merchandising, stock control, and store operations
* Support recruitment, onboarding, and performance management of the team
About You
* A strong, established Assistant Store Manager with proven longevity in previous roles
* Experience working in high-footfall, high-volume retail environments
* Comfortable managing teams of circa 10 people in a commercial setting
* Highly confident on the shop floor, leading by example and driving energy and pace
* Commercially minded, KPI-focused, and able to react quickly to trading patterns
* Ready for the next step towards Store Manager level, with clear leadership presence
* Background in premium or high-street retail environments (not fast-fashion focused)
Why This Role
* This is an excellent opportunity for an ambitious retail leader to sharpen their flagship experience, gain exposure to senior-level responsibility, and position themselves for a future Store Manager role within a high-profile business.
If you’re ready to take the next step in your retail leadership career, please apply with your CV.
Applicants must have the Right to Work in the UK.