About the role
We're not here to make small tweaks. Digital sits at the heart of Holland & Barrett's transformation, now established as a standalone strategic function led by our Group Chief Digital Officer on the Executive team. And it's paying off. Last year, we delivered 26% YOY growth in online sales, and we’re entering FY26 with even bigger ambitions. We’re looking for a Director of Digital (UK&I) who can turn that ambition into accelerated, market‑leading growth in our biggest region. You will play a pivotal role in driving UK&I digital performance – owning the Digital P&L and shaping the trading, customer and commercial outcomes that fuel our biggest region. This is a senior leadership role reporting directly to the CDO, with real influence across the entire business. If you’ve led digital at scale in a fast‑growing business – and understand the complexity of large, horizontal eCommerce platforms – this is your chance to make a huge impact. You will have the backing of the Exec and Board, and the mandate to deliver performance with pace. You will take end‑to‑end ownership of UK&I digital trading, optimisation and execution.
Key responsibilities
* Translating the Group Digital strategy into a clear, commercially‑driven UK&I trading roadmap.
* Owning the Digital P&L – delivering revenue, EBITDA, margin and cost targets.
* Driving short‑term performance (sales, conversion, availability, AOV, margin) while shaping long‑term digital strategy for the region.
* Leading and developing a UK&I digital organisation of about 30 people via two direct reports, creating accountability, pace and commercial discipline.
* Overseeing trading across web, app and marketplace channels – including promotional strategy, trading calendar and peak execution.
* Working closely with Product, Engineering, Marketing, Commercial, Retail and Supply Chain to ensure digital performance is aligned, competitive and constantly evolving.
* Strengthening omnichannel performance by partnering with Retail and Ops to optimise C&C, fulfilment and availability.
* Acting as the digital lead for the UK&I business, influencing senior stakeholders and ensuring digital is integrated across all commercial decision‑making.
* Using data, insight and test‑and‑learn to inform trading decisions and drive continuous performance improvement.
How your impact will show up
* Digital revenue, margin and EBITDA for UK&I don’t just grow – they accelerate.
* Our customer experience feels seamless and connected across web, app and stores.
* The Exec and Board see you as a key leader in our digital growth journey.
* Our trading performance becomes more predictable, more efficient and more commercial.
* The UK&I digital team is engaged, accountable and delivering at pace.
* We’re not just keeping up with competitors – we’re setting the pace.
Qualifications
* Senior‑level experience leading digital in a fast‑growing, high‑scale eCommerce or retail business.
* Deep knowledge of digital trading, performance marketing, CRM and complex eCommerce platforms.
* A proven track record of delivering revenue, margin and profit targets.
* Strong understanding of digital analytics and how to use data to guide trading, investment and optimisation.
* Experience working cross‑functionally with Product, Tech, Commercial, Retail and Supply Chain teams.
* Leadership experience building multidisciplinary digital teams with clear accountability.
* Commercial sharpness, operational discipline and the ability to work at pace in an omnichannel environment.
* Ideally, experience in product‑ and engineering‑led organisations.
* A passion for innovation, experimentation and driving step‑change improvements in digital performance.
This role isn’t about maintaining or optimising. It’s about building, growing, and transforming. If shaping the future of digital at one of the UK’s most recognised wellness brands excites you, you’re the kind of person we’re looking for. We want someone who’s done this at scale, at speed, and in businesses where growth isn’t just a buzzword. If you’ve done this before and want to do it bigger – or do it again, but faster and smarter – apply now.
Compensation & Benefits
* The salary is competitive – we’ll talk numbers early.
* Bonus – 50%.
* 25 days of holiday plus 8 bank holidays.
* 25% staff discount across our range – plus free online delivery, so you can live the wellness you help deliver.
* Pension contributions.
* Free wellness diagnostic tests.
* Exclusive discounts on wellness services, gym memberships, and more.
* Perks from other retailers – discounts, advice and savings from brands you actually use.
* A culture of wellbeing – from mental health support to menopause coaching, we’re serious about helping you feel your best.
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