Responsibilities
:
1. Oversees the EU media agency to craft FPS and A/A franchise media plans aligned to the global strategy. Media plan defines the investment by beat, phase, channel, and partner while providing line by line tactical detail of the plan. Responsible for sharing plans with cross functional teams.
2. Accountable for the oversight of the FPS and A/A franchises media plans in Europe, ensuring purchase orders are opened, monthly budget estimates are provided to Finance, line by line plan details are created, and close oversight of performance.
3. Partners with Franchise, Production, and Localization to ensure asset needs and best practices are communicated, while partnering with the Agency teams to ensure smooth delivery and execution.
4. Coordinates global and regional media activations in partnership with the Global Media Managers for FPS and Action/Adventure.
5. Assists in the development of reports to the wider business on media’s performance and the application of learnings to improve campaign performance.
6. Understand the complexity of the digital media landscape including audience insights and cultural nuances while having a developing knowledge of media owners and their capabilities.
7. Develop Media Artifacts: Title Media Plans, Creative Runways, Media Reporting, Media Market Reports, Finance Tracking
8. A member of the FPS and A/ Pod responsible for integrated planning across paid and owned channels.
Qualifications:
9. Multiple years of experience in media, either in strategy or cross channel planning roles, with an understanding of the planning process, brand and DR KPIs, audience planning, optimisations, and reporting
10. Proven success in delivering results for past media campaigns
11. Proven track record of building relationships with senior stakeholders in Marketing, Creative, and Analytics roles
12. Interest in the evolving world of data, attribution and media testing
13. Strong quantitative, analytical, and problem-solving skills
14. Knowledge of global regulation, ideal candidate has experience operating across multiple markets
15. Ability to effectively communicate with confidence; experience advocating for the role of media across the marketing organization
16. Experience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.
Who you are:
17. A smart problem solver : intelligent, asks smart questions to understand root issues, develops new and creative approaches and solutions, solving problems in a real-world way.
18. Collaborator : Ability to accomplish a lot through teamwork in a highly matrixed environment. Effective relationships and influencing skills are key to getting work done.
19. Adaptable : Must be nimble to address new opportunities, to deal with the changes we face, to adapt to new expectations and things that aren’t obvious, clear, or easy.
20. Media aficionado : A passion for paid media, the continuously evolving landscape, and the creative application to reach brand objectives.
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.