Website, Communications and Marketing Coordinator
This role will offer support to theAlliance, coordinating tasks across its Website, Communications and Marketingactivities. The role also encompasses research and to provide support to otherEast Lancashire Alliance departments as and when required to the needs of thebusiness.
The post holder will be an organised andhighly motivated individual, expected to work under the direction of theOperational Support Officer / Operations Manager.
Main duties of the job
Weare seeking a proactive and creative Website, Communications and MarketingCoordinator to coordinate and enhance our digital presence, internal andexternal communications along with marketing initiatives.
Thisrole is ideal for someone with a passion for storytelling, digital strategy,and brand development, across the following functions.
About us
EastLancashire Alliance (ELA) is a not-for-profit community interest companyproviding services to our GP practice members and offering a portfolio ofpatient services. All our clinical services are led by clinical leads who workas part of a team with Federation managers.
Weare a network of nine PCNs which consist of 48 GP practices covering apopulation of over 390,000 patients across East Lancashire. Patients are at theheart of everything we do, and we pride ourselves in ensuring our patients feelsafe, supported, communicated with and respected, at a time when they may befeeling vulnerable. The Alliance are proud to represent our member practicesand to champion our Primary Care Partners, by working with local generalpractice and other system partners in the provision of patient centred localhealthcare services.
Eachpractice has a close-knit team of staff who collectively seek to improve thehealth of their patient populations.
Job responsibilities
* WebsiteManagement
* -Create content for, update and maintain the organisations website and itsstructure.
* -Ensurethe website is user-friendly, accessible, and developed for Search Engine Optimisation (SEO).
* -Liaisewith developers &/or IT support for technical updates and troubleshooting
* Communications
* -Create,develop and distribute internal and external communications includingnewsletters, press releases, and stakeholder updates.
* -Supportcrisis communications and reputation management.
* -Assistthe organisation by monitoring and helping to respond to public and mediainquiries.
* Marketing
* -Planand execute marketing campaigns across digital and traditional channels.
* -Createengaging content for social media, email marketing, and print.
* -Analysecampaign performance and report on KPIs.
* -Ensurebrand consistency across all platforms and materials.
* -Coordinatedesign and production of promotional materials
* Training & Development
* -Fully participate in training and development, meeting any, and all,requirements of any courses funded, or part-funded by the Alliance.
* -Engagein a programme of ongoing support and feedback to maximise the benefit of thetraining and development plan.
* Confidentiality
* In the performance of the duties outlined inthis job description, the post-holder may have access to confidentialinformation relating to patients and their carers, staff and other healthcareworkers. They may also have access toinformation relating to any part of the business organisation. All such information from any source is to beregarded as strictly confidential.
* Information relating to staff, patients,carers, colleagues, other healthcare workers or the business of the Practicemay only be divulged to authorized persons in accordance with Alliance policiesand procedures, and the protection of personal and sensitive data.
* Health &Safety
* The post-holder will assist in promoting andmaintaining their own and others health, safety and security as defined in theAlliances Health & Safety Policy to include:
* -Identifyingthe risk involved in work activities and undertaking such activities in a waythat manages those risks.
* -Ensureall accidents are reported and investigated, follow up action taken asnecessary.
* -Maintaintraining in line with local policies.
* Equality andDiversity
* The post-holder will support the equality,diversity and rights of patients, carers and colleagues to include:
* -Actingin a way that recognises the importance of peoples rights, interpreting themin a way that is consistent with current legislation.
* -Respectingthe privacy, dignity, needs and beliefs of patients, carers and colleagues.
* -Behavingin a manner which is welcoming to and of the individual, is non-judgemental andrespects their circumstances, feelings, prioritising the needs and respect of all parties.
* Quality
* -Alertother team members to issues of quality and risk.
* -Assessown performance and take accountability for own actions, either directly orunder supervision.
* -Contributeto the effectiveness of the team by reflecting on own and team activities andmaking suggestions on ways to improve and enhanced the teams performance.
* -Workeffectively with individuals in other agencies to meet patients needs.
* -Effectivelymanage own time, workload and resources.
* Communication
* - Communicateeffectively with other team members.
* - Communicateeffectively with patients and carers.
* - Recognisepeoples needs for alternative methods of communication and respondaccordingly.
The listof duties is not exhaustive. It is likely that this Job Description will besubject to change as the role develops
Person Specification
Experience
* Experience managing websites (e.g., WordPress, Drupal).
* Knowledge of digital marketing, survey tools and analytics (e.g., Google Analytics, Mailchimp, Survey Monkey).
* Experience in the public sector, healthcare, or non-profit environments.
* Understanding of accessibility standards and GDPR compliance
Personal Attributes / Other
* An approach to work that strives for continuous improvement
* Ability to recognize own limitations and act upon them appropriately
* Ability to work strategically while managing operational priorities
* UK work permit (if required)
* DBS check (as appropriate to the role)
* Team player with a solutions-focused mindset.
* Commitment to equality, diversity, and inclusion in the workplace.
* Willingness to undertake further training and development as required.
Skills and Abilities
* Excellent written and verbal communication skills.
* Ability to manage multiple projects and meet deadlines.
* Graphic design skills (e.g., Canva, Adobe Creative Suite).
Qualifications
* GCSE Grade A-C in English and Maths
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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