Job Description
Do you have a passion for digital marketing, driving engagement, and delivering impactful campaigns that make a real difference? We're looking for a creative Marketing & Communications Officer – Digital Lead to join our team and help elevate our charity.
* Location: Worthing, West Sussex
* Hours: 35 hours per week
* Salary: £37,876 per annum
What You’ll Be Doing
As the Digital Lead within our Marketing & Communications team, you’ll play a pivotal role in developing and executing data-driven digital strategies to increase awareness, drive engagement, and support lead generation across all areas of the charity.
Reporting to the Head of Marketing & Stakeholder Engagement, you’ll lead on digital campaigns, SEO, social media, PPC, and website optimisation. You’ll also work closely with internal teams and external agencies to ensure our digital marketing is aligned with brand standards and strategic goals.
This is a fantastic opportunity for a proactive, creative, and results-oriented digital marketer who enjoys working collaboratively and wants to make a difference in the local community.
* Digital Strategy & Campaigns - Lead on planning and delivering multi-channel digital marketing campaigns, using insights and data to inform your strategy
* SEO & Website Optimisation - Implement SEO Strategies and manage content via CMS platforms (e.g. WordPress, Access Charity CMS)
* Social Media Management - Lead social media strategy and increase engagement with content creation across platforms (Facebook, Instagram, LinkedIn, X, TikTok)
* Paid Advertising & Lead Generation - Plan and optimise paid ads, track and report on lead generation
* Compliance, best practice & Analytics Reporting - Ensure all digital activity meets GDPR, use analytics to shape content strategy
* Collaboration & Project Management - Work collaboratively with the small, busy marketing team, as well as supporting with internal campaigns and ensuring brand consistency
* Generalist Marketing & Content creation - Produce written and visual content with tools such as Adobe Suite and Canva, support with events, fundraising promotions and internal communications.
About The Role
This is a hands-on and strategically important role where you’ll work closely with service leads and the Head of Marketing to ensure Guild Care’s digital voice is consistent, impactful, and aligned across all channels. From leading on brand-aligned digital campaigns and website optimisation to boosting engagement through social media, email, and paid advertising—you’ll be at the forefront of our digital transformation.
You’ll play a vital role in enhancing how we connect with our audiences, from service users to supporters, using data-driven insights to maximise our digital reach and impact.
Ready to Shape Our Story?
This is the perfect opportunity for a digital marketer who combines creativity with analytical thinking and is passionate about making a difference. If you’re looking to bring your digital expertise into a values-led charity with ambitious plans for the future, we’d love to hear from you.
Skills Needed
Marketing, Technical, Strategic, People
About The Company
Our story
Guild Care was founded in Worthing in 1933 by visionary volunteers dedicated to supporting vulnerable individuals in the local community. Originally known as Worthing Council of Social Service, the organisation focused on alleviating poverty, isolation, and health challenges during difficult times. Over the following decades, Guild Care consistently expanded its services, proactively responding to the community's evolving needs.
In the 1950s and 1960s, Guild Care established innovative day centres and residential care homes, significantly enhancing life quality for older adults and individuals with disabilities. Adapting continually, the charity later introduced specialised dementia care facilities and tailored services for those with learning disabilities.
Today, Guild Care supports over 3,000 people annually across West Sussex through a range of community-focused services. Remaining true to its founding values, the organisation is one of Worthing's largest employers, powered by almost 700 dedicated staff members and the essential contributions of more than 300 volunteers, all united in making a meaningful difference.
Company Culture
Our vision
Our vision is for all people in need of care to live fulfilling, safe and secure lives .
Our mission
We will achieve our vision by ensuring our support and services are accessible, effective and lovingly delivered .
Our BELIEF values
Brave | Engaging | Loving | Integrity | Everyone Matters | Free to Be Me
Our equality statement
At Guild Care, we are committed to fostering a culture of inclusivity, respect, and equality. We believe that diversity enriches our organisation and enables us to better serve our community.
We are proud to be an equal opportunities employer. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.
Join us in our mission to make a positive difference in people's lives.
Desired Criteria
* Experience working in the charity or not-for-profit sector
* Understanding of brand guardianship and maintaining visual and tone-of-voice consistency across print and digital assets
* Experience supporting lead generation strategies and campaigns across multiple service areas
* Experience using or managing digital asset management systems or self-service marketing resources
Required Criteria
* Minimum three years’ experience in a digital marketing and communications role within a fast-paced environment
* Proven experience managing successful digital lead generation campaigns, including organic, paid and Google Grant activity • Strong knowledge of Google Analytics, Google Ads, Meta Ads Manager and SEO tools (e.g. SEMrush)
* Skilled in social media strategy and content creation across major platforms (Facebook, Instagram, LinkedIn, X and TikTok) with a proven ability to grow audiences and improve engagement
* Confident using Adobe Suite and Canva and experienced in gathering and editing photo and video content for use across online and offline channels
* Experience using scheduling and content planning tools such as Hootsuite
* Experience managing or updating websites using CMS platforms
* Able to interpret data and analytics to inform and improve campaign performance
* Proven ability to manage complex campaigns on time and within budget, balancing multiple projects
* Willing and able to contribute to general marketing and communications activity, including offline campaigns and providing cover for colleagues during periods of absence
Closing DateSunday 6th July, 2025