Job Description
Role Purpose
The Brand Manager will be responsible for strengthening and safeguarding the firm’s brand. They will provide brand governance, creative guidance and brand expertise to ensure consistent brand application across all offices and touchpoints [internally and externally]. The key priorities will be developing a brand governance framework, monitoring brand implementation and usage, embedding brand best practice across the business and managing a comprehensive programme of brand training.
Key Responsibilities
Brand Strategy & Governance
* Support the development and implementation of brand strategy.
Develop a brand governance framework to allow effective brand management across jurisdictions and cultures.
* Act as guardian of the Fieldfisher brand, governing the use and activation of the brand to ensure consistency with the brand strategy and guidelines across all internal and external communications, across the network.
* Manage, maintain and evolve brand guidelines and frameworks to enable adoption and consistent application across the business.
* Act as a resource for team members to understand and uphold the brand strategy.
1. Act as brand consultant to business units, the wider marketing ...