Overview
Raka is looking for a contributing member of our Strategy and Content team with strong experience in HubSpot. At Raka, our marketing strategists lead online marketing strategy for our clients. As a marketing producer, you’ll help execute their plans by building, managing, and optimizing campaigns directly within HubSpot. You’ll play a key role in bringing strategy to life through marketing automation, CRM management, and performance tracking, while also supporting content creation that fuels these efforts.
Responsibilities
* Manage and execute work within HubSpot, including building emails, workflows, landing pages, lists, and campaigns; maintain CRM data and ensure best practices are followed.
* Write copy and support content development to power inbound campaigns.
* Provide SEO, AEO, and GEO support to optimize content for search, performance, and AI visibility.
* Contribute to reporting and analysis efforts, primarily through HubSpot data and dashboards.
Qualifications
* At least two years of online marketing experience with hands-on experience using HubSpot.
* You have a positive attitude, a willingness to take direction, and enjoy working as part of a team.
* You are eager to deepen your skills in marketing automation, CRM management, and campaign execution.
* This may be a good fit if you learn quickly, take ownership of your work, and enjoy connecting the dots between strategy and execution.
* People who succeed in this role are not only strong writers, but also understand how content functions within a larger inbound marketing system.
* You know how to research a new topic and operationalize that content within HubSpot, turning it into emails, workflows, and campaigns that drive results.
* Please include links to your writing samples, or upload them as attachments.
Desirable skills
* You have hands-on experience building and managing assets in HubSpot (emails, workflows, landing pages, lists, campaigns).
* You understand marketing automation and lead nurturing best practices within HubSpot.
* You can write and edit blog posts and other content that support inbound campaigns and can publish them within HubSpot.
* You know how to use social media for business and connect it to broader campaign efforts.
* You can create and manage an editorial calendar that aligns with campaign execution.
* You understand the importance of SEO, AEO, and GEO and have experience performing ongoing optimization.
* You can pull and interpret data from HubSpot for reporting and performance insights.
* You know your way around content management systems such as HubSpot, WordPress, and Squarespace.
* You set realistic deadlines, hit them, and communicate proactively if timelines shift.
* You have experience or interest in video marketing.
* You take the initiative to expand your knowledge and are eager to learn.
Desirable certifications / life experience
* HubSpot Marketing Software Certification
* HubSpot Inbound Marketing Certification
* Google Analytics and/or AdWords Certification
* You have a blog or have written for one regularly
* You use social media regularly
* You’ve worked for an agency, or on the client-side (corporation) as a marketing specialist, or you’re the person in marketing who figured out inbound first and now you're ready to do it full-time
* You’ve organized an event, fundraiser, company, or other effort that requires working with people and figuring out stuff yourself
* You’ve failed at something and you now understand why
Benefits & Employment
* Full-time position with lots of perks.
* Flexible schedules, so you can choose the hours and environment that suits you best each day.
* Flexible time off, so you can take time off when you need it.
* Company-sponsored medical, dental, vision, and disability insurance.
* 401(k) options, parental leave, and other important things adults like.
* Environment to learn, collaborate, and grow.
* Stocked kitchen to keep you fueled all day (or night) long.
* Cornhole, a pool table, and beer—these are a few of our favorite things.
* Learn more about Raka\'s incredible benefits on our website.
Location
This is a full-time position based out of our office in Portsmouth, New Hampshire with remote work permitted.
View Raka's employment compliance information here.
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