Job Title: ECommerce Digital Marketing Manager
Location: Cornwall, Truro TR4 - Hybrid Flex
Competitive Salary Based on Experience, Full-Time - Permanent
A Spark of Passion in the Heart of Cornwall
Every great piece of jewellery starts with inspiration, a glint of an idea, a passion for craft, a love for the materials. For Kernowcraft, it began over 50 years ago with that very same spark.
Nestled on the rugged Cornish coast, Kernowcraft started life as a small, family‑run business with a simple but powerful mission: to make the art of jewellery‑making accessible, joyful, and deeply rewarding. What began as a passion for gemstones and lapidary grew into something far more meaningful – a thriving, creative community of makers from all walks of life.
Today, Kernowcraft is more than a jewellery supplies store. It’s a trusted partner to thousands of jewellers, hobbyists, and dreamers across the UK and beyond.
With recent investment, leadership and an ambitious strategy, Kernowcraft is poised to scale at a time when handmade crafts, in particular jewellery, are seeing strong demand. Exciting times ahead!
We want to make you part of the plan.
The Role at a Glance:
Key Responsibilities:
* Ecommerce Growth – Own and optimise the digital customer journey to drive conversion, improve product discovery and increase average order value.
* Website & Customer Experience – Ensure the website delivers a clear, engaging and commercially effective experience through strong merchandising, logical navigation and compelling product presentation.
* Email Marketing – Lead the email strategy including campaigns, segmentation and automated journeys to drive engagement, retention and revenue.
* Content & Community – Oversee inspiring content across social, tutorials, video and campaigns that strengthens the Kernowcraft brand and supports commercial goals.
* SEO & Organic Growth – Develop and evolve SEO strategy to maintain strong rankings and grow organic traffic.
* Campaigns & Performance – Plan and deliver integrated campaigns while monitoring performance metrics to continuously improve marketing impact and revenue.
About You:
* Digital marketing experience within e‑commerce.
* Strong understanding of customer journeys and conversion optimisation.
* Experience managing email marketing and lifecycle campaigns.
* Understanding of SEO and organic search strategy.
* Ability to interpret analytics and translate insight into action.
* Excellent written communication skills.
Desirable:
* Experience with Shopify.
* Experience working with creative, hobby or enthusiast markets.
* Paid digital advertising experience.
* Experience working with product‑rich e‑commerce businesses.
Personal Attributes:
* Commercially focused and results driven.
* Think deeply about customer behaviour.
* Combine data and creativity.
* Take ownership and responsibility for outcomes.
* Work comfortably in a fast‑moving entrepreneurial business.
* Curious, thoughtful and proactive.
Sound like your kind of challenge? Step into a role where your ideas matter and your impact is felt. Apply now and help us shape the next chapter of Kernowcraft’s story.
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