Paid Ads & Creative Manager – Automotive Finance
Location: Manchester, UK
Salary: £40,000 – £55,000 a year + performance bonus
Job type: Full-time, Permanent
Company: Oakwood Motor Company (Hero Car Finance Division)
About Oakwood Motor Company
Oakwood Motor Company is one of the North West's most established independent used car dealerships, with 400+ used cars in stock.
Alongside our dealership, we created Hero Car Finance — a digital-first brand focused on car finance, automotive sales and digital marketing. We currently invest £20k+ each month into paid social media advertising and generate 40+ car sales per month.
We are looking for a Paid Ads Manager / Paid Media Specialist / Performance Marketing Manager to help us scale further, optimising Facebook Ads, Instagram Ads and TikTok Ads campaigns and producing fresh creatives that convert into leads and car sales.
The Role
This is a hands-on digital marketing role where you will be responsible for both paid social media advertising and creative production.
Responsibilities:
* Plan, manage and optimise Facebook Ads, Instagram Ads and TikTok Ads.
* Create and edit short-form video content (TikTok/Reels/Stories) for lead generation campaigns.
* Run A/B testing across creative, copy, targeting and landing pages.
* Monitor KPIs including Cost per Lead (CPL), Cost per Sale (CPS), ROAS.
* Use tools like Meta Ads Manager, TikTok Ads Manager, Meta CAPI, TikTok Pixel.
* Work with our sales and finance teams to improve lead quality and conversion rates.
* Keep ahead of paid media, performance marketing and social media trends.
About You
We're looking for a Paid Ads Specialist who is both analytical and creative.
Essential:
* Proven experience running Meta Ads (Facebook Ads, Instagram Ads) and TikTok Ads with budgets of £10k+ per month.
* Strong track record in lead generation, performance marketing, and direct response campaigns.
* Confident creating and editing video ads, UGC ads, Reels and TikToks.
* Excellent knowledge of paid media optimisation, social media advertising and campaign reporting.
* Based in/near Manchester (must be able to shoot creative content on site).
Desirable:
* Automotive marketing or car finance advertising experience.
* Knowledge of Google Ads, YouTube Ads, Performance Max.
* CRM integration and lead tracking experience.
What We Offer
* Salary £40,000 – £55,000 depending on experience + performance bonus.
* A chance to manage a £20k+ monthly digital marketing budget.
* A pivotal role in the digital growth of Oakwood Motor Company & Hero Car Finance.
* Clear progression to Head of Marketing / Paid Media Lead as we expand.
How to Apply
Apply directly via Indeed with your CV and examples of campaigns you've managed, including:
* Ad spend level
* CPL/CPS results achieved
* Video ad examples (if possible)
Job Type: Full-time
Pay: £40,000.00-£70,000.00 per year
Work Location: In person