Overview
The role focuses on managing and optimising PPC, SEO, and AEO/GEO to strengthen digital presence and drive high‑quality lead generation. It also involves collaborating across marketing, technical, and content teams to enhance website performance, deliver data‑driven insights and support multi‑channel campaigns.
Client details
Our client is a global digital transformation specialist that helps businesses unlock the value of their data and adopt modern, AI‑powered solutions.
Responsibilities
* Manage and optimise PPC and paid social campaigns (Google, Microsoft, LinkedIn), including keyword research, targeting, budgeting, A/B testing and performance reporting.
* Lead SEO, GEO and AEO activity: technical improvements, audits, competitor research, link-building and content optimisation to drive visibility and leads.
* Oversee website updates and content uploads, working with content and technical teams to resolve issues and deliver CRO-, UX- and SEO‑optimised pages.
* Monitor KPIs across all digital channels, maintain accurate tracking and dashboards, and identify opportunities for continuous improvement.
* Collaborate with marketing, product and technical stakeholders to deliver integrated campaigns, while managing workflows and external partners as needed.
Qualifications
* Hands‑on experience managing PPC campaigns (Google Ads, LinkedIn Ads).
* Knowledge of retargeting/remarketing and multi‑channel optimisation.
* Strong SEO/GEO/AEO skills, including technical, on‑page and off‑page best practice.
* Comfortable using CMS platforms for content updates.
* Confident analysing data with GA4 and producing clear performance insights.
* Highly organised, able to manage multiple projects and deadlines.
* Eagerness to stay current with evolving search and AI‑driven optimisation trends.
Desirable
* Experience in B2B digital marketing, ideally within tech, SaaS or professional services.
* Familiarity with Pardot/Salesforce.
* Understanding of CRO, user journeys and lead‑generation funnels.
* Basic HTML/CSS for small website updates.
* Experience using generative AI tools for content or analysis.
Job Offer
* Salary: £35,000-£45,000, depending on experience
* Hybrid working, typically 2-3 days in the office
* Private healthcare
* Pension contribution
* 25 days' annual leave, plus all bank holidays
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