Overview
Product Marketing Manager - Automation, Digital and Learning (ADL) at Cytiva, Portsmouth, England, United Kingdom. The ADL portfolio is a ~$10M business. This on-site role reports to the Marketing Director for Enterprise Solutions, Aseptic Filling, Automation, Digital, Blended Learning, Process Development and Validation Services within the Hardware Solutions operating company.
Key responsibilities
* Marketing strategy and planning: Develop and implement the annual marketing growth plan for the ADL business unit, aligning with broader organizational goals.
* Campaign development: Design and execute targeted, omnichannel marketing campaigns to increase brand awareness, generate qualified leads, and drive pipeline growth across key segments.
* Content creation and sales enablement: Collaborate with product management, sales, creative agencies, and Marcom to create compelling, persona-driven messaging and sales tools—including case studies, digital assets, and value propositions. Lead go-to-market efforts for new product launches as part of Launch Excellence.
* Cross-functional collaboration: Work closely with product, sales, and global/regional marketing teams to ensure consistent and aligned messaging across all channels. Serve as the subject matter expert for ADL portfolio-specific new product introductions (NPIs).
* Market and competitive intelligence: Conduct voice-of-customer (VOC) research, monitor industry trends, and analyze the competitive landscape to inform strategy and refine product positioning.
Essential requirements
* Bachelor’s degree in Life Sciences, business, or a related field (MBA preferred).
* 5 years’ experience in marketing/product management/sales/marketing communications with a strong understanding of the Life Sciences and/or the Biopharma industry.
* Demonstrated experience in developing strategic plans and managing marketing projects (e.g., content development, campaign management), with knowledge of building the marketing funnel and sales processes.
* Strong leadership, communication and collaboration and project management skills with proven ability to drive and manage initiatives in a matrixed environment.
* Strong business acumen, financial, organizational and relationship-building skills.
Travel, Motor Vehicle Record & Physical/Environment
* Ability to travel globally 10% for external customer-facing meetings and internal Kaizen workshops.
Preferred experience
* Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSPs.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
We look forward to your application.
For more information, visit www.danaher.com.
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